Lee Da-hae extends role as kimchi girl
Looks like Lee Da-hae has done so well hawking the Samsung-brand Hauzen kimchi refrigerator that they’re extending her contract with her another year, bringing her total time serving as brand model to three years.
As the face of Hauzen, she has capitalized on her cute, lively image, popularized the “asahk song” (asahk being the crunchy noise made by fresh kimchi stored — of course! — in the Hauzen kimchi refrigerator), and played on retro kitsch. Now she’ll follow those ads with a new CF showing off more of her feminine image. (I usually think she’s lovely, but I don’t like the prettily preserved, ‘50s housewife look on her.)
Her new drama East of Eden is also set to premiere soon on MBC.