Queen Seon-deok has SBS running scared
The upcoming Angel’s Temptation
Wow. It’s one thing to admit your competition is tough. But it’s another thing entirely to rearrange your station’s prime-time broadcasting schedule specifically to avoid going up against said competitor, as SBS is doing next month to give its dramas a shot against Queen Seon-deok.
Starting in October, they will actually air their Monday-Tuesday drama in the 9pm hour, rather than the standard prime-time 10pm hour where Seon-deok has been so dominant.
This is a pretty drastic — one might say desperate — move. It’s not unusual for rival stations to fiddle with drama premiere dates, pushing back a new show until a strong competitor wraps (as Ja Myung Go did to avoid going up against East of Eden and Boys Before Flowers). But shifting its prime-time schedule entirely is a big surprise. On one hand, it’s good that their drama(s) will be getting a shot to survive, but on the other, it feels like an admission of weakness.
Ja Myung Go, Dream
Of course, SBS’s official statement says that they have been wanting to make this move for a while based on ratings research, but they’re hardly fooling anyone. It is a highly unusual decision to break from tradition and instead offer cultural and educational programs in the 10pm hour as counterprogramming against KBS and MBC’s prime-time dramas. (The other two stations air the news in the 9pm hour.)
Several of SBS’s highly anticipated dramas have crumbled against Seon-deok, such as its big-budget historical epic series Ja Myung Go, which was pulled early, and Dream, which is limping along with 4% ratings. Seon-deok‘s six-week extension stretches its run through the end of 2009, and SBS must be impatient to breathe some life into their schedule rather than waiting until next year.
Therefore, the new 9pm schedule starts on October 12. It’s too late to save Dream, but the schedule goes into effect with SBS’s next Monday-Tuesday offering, the makjang revenge drama Angel’s Temptation. It’s no surprise SBS is unwilling to sacrifice a probable hit with a name writer whose last drama (Wife’s Temptation) was a 40% ratings sensation earlier this year.
Angel’s Temptation stars Han Sang-jin (of Sons of Sol Pharmacy, pictured at top) and Bae Soo-bin (Brilliant Legacy) playing the same character: the character’s wife (Lee So-yeon) marries him purely out of a revenge scheme, and he comes back from an accident and plastic surgery with a new face and a desire to counter his wife’s revenge with his own.
I know this news doesn’t affect us international viewers, who don’t influence (or likely keep track of) ratings wars. But I’m pretty surprised with SBS. They may gain ratings but they sure lose face…
Via My Daily