https://m.koreatimes.co.kr/pages/article.asp?newsIdx=332031
Korean studies and the K-Vibe.
I like what David Tizzard says about Orientalism and the switch from government funded soft diplomacy.

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    Thanks for sharing that interesting article of a summer programme for international students which contrasts with the article someone shared about women travelling to Korea to find their very own Oppa. Where the similarities came in for me was the phrase that everyone felt their version of Korea was THE Korea. It reminded me of when Americans say they love the British accent when there is no such thing with so many dialects existing according to location, class, age etc.

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    @mellowarmadillo I think you will like this

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