Rating:
Average user rating 3.2
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With no competition, Playful Kiss improves its ratings

Playful Kiss finally rose out of the 3% range for its seventh episode today, upticking to 6.3%. In that it more than doubled its ratings from its last episode, 2.8%, that’s good news. But a few caveats come therewith:

Perhaps it’s a hollow victory because it had no scripted programming competition, with SBS and KBS both broadcasting Chuseok specials instead of new drama episodes. Filling in the slot recently vacated by Baker King Kim Tak-gu, KBS aired the Kang Dong-won/Song Kang-ho thriller movie Secret Reunion (a 12.5% rating). SBS aired the tsunami blockbuster Haeundae (13.6%) instead of My Girlfriend Is a Gumiho.

I was expecting a bigger increase from Playful Kiss, frankly, because no rival dramas meant that the combined 57% of viewership that watched the other two dramas last week were free to switch channels this week. Oh well, I thought Episode 7 was cute.

Via TV Daily

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good for them! although it is expected.. imagine if they do not have competition and the ratings did not improve????

I think they will need some serious drugs to pick 'em up... Just Kidding!

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i thought it would go higher... well at least it was something right? hopefully, it'll keep growing somehow, cause personally, i dont want playful kiss to be cut short.

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I think it was already cut into 16 eps.

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On the bright side, extensions and postoning future dramas that would have aired after haven't been uncommon. So there's hope for PK!

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nooooooooo
cut to 16eps?
was rooting for 20eps ㅠㅠ

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I was expecting a 10% but 6.3 afterr 2.8 is still good, hope the viewership will increase with some drama brought up to playful kiss, enough of cuteness now -_-

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i was also expecting higher ratings... sigh.
at least it doubled xD

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It probably indicate that when the other dramas are back, it is back to low ratings. Maybe the koreans have enough of cutesy teenage dramas.

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Damn good that their ratings jumped but yeah it's like a hallow win since there was no competition.
I'm sad that its not doing as well as I expected & from all the hype it was receiving before it started filming/airing. I heard that they are cutting the episodes from 20 to 16 is that true?

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@ 2 harukikara

i thought MBC already cut down the episodes? it was initially reported as a 20 or 24 something episode drama, but now it is at 16 episodes.

i am really against a broadcast stations' whims to cut down any drama just because of the ratings. It is very business oriented, and I hate people/companies who ONLY care about making money. Where are your people skills??????

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wasting $ money in a production is horrible, that said., there are countries that bought the rights already, so the DVD should more episodes if it's cut drastically. MBC is bad at handling money issues. Keep in mind you'll be getting a 10 ep mini series on Youtube.

ABC [America] is essentially doing the same stupid action. They cut off and cancelled a lot of their dramas ie."Heroes" and possibly now - "the Gates"

it's tough I guess.

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there are countless tv shows that have small, yet die-hard, fan bases that get canceled. many of my fav's over the years have gone that way. though it's annoying from a fan standpoint, tv companies are not charities and cannot survive without ad revenue. if a given show doesn't find a market, and ratings are too low, it has to be replaced because the cost of production is just too high to waste that hour of air time/income, when they could make money with something else, often reruns of older, more successful shows.

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so true so true
hope PK gets higher ratings next week
*fingers crossed* ㄱㅡ

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I'm enjoying it so far. I don't think its as good as the Taiwanese version (but I always think its hard to compare that came along recently with something that came before, which you loved) but its cute and I love Ha-Ni's character.

I would have thought the ratings would have increased, as well, but maybe people thought it wasn't being aired at all and?

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Oh man, i was expecting bigger improvement like 25% or something :( That's quite unfortunate, the drama's quite interesting... MBC should reconsider changing the time slot perhaps (which is probably impossible due advertising contracts, but still more audience means more profit from ads, doesn't it) :)

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Chuseok specials only come once a year and the other channel aired Haeundae which only came out last year- so it's a pretty nice treat! I wonder if MBC would really cut it short- since other countries are more interested in the drama than korea, shouldn't they sort of keep up the production for those other countries that are going to buy the rights to air it?

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they will, THE MORE EPISODES they produce, THE MORE $$$ they get PER EPISODE!

you'll totally flip if you hear the price of one episode for a daytime drama... I was shocked.

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not necessarily. they only get more money per episode if the viewership ratings justify it. more episodes are just that, unless the ratings are high and they are likely to recoup the cost of license and make a profit on top of that. the high price per episode is part of why the decision to air or cancel a show is so crucial to a network. the only good a non-revenue producing show is to a network is as a tax write-off (loss).

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actually ratings don't necessarily matter when another country is buying it.

PINK LIPSTICk....had low ratings but was sold for USD 8,000 dollars per each 60-minute episode to Taiwan's GTV.

A KILLER I tell you...

See ? sometimes ratings don't matter all it takes is the idol's name.

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8.000 US$ might sound a lot, but to produce that episode, much more money is required than 8k. The production company would still make a loss.

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it might just mean that fewer ppl tuned in as they were busy celebrating Chuseok, therefore even with the same number of ppl tuning in to see PK, PK has a higher percentage of viewership...but I'm not sure how they conducted their survey, so....

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Started watching this on Hulu, the main girl lead is really cute in it. She makes the show.

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When rain's drama and MGIAG airs PK can't improve ratings more than 6%. Sorry, but this is true. Koreans doesn't watch this drama. SS and MGIAG more good than PK. But good luck PK.

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i agree with you. pk hasnt captured my interest. something is just lacking from that drama. i tried watching without being biased and failed. it was just so blah. no story line means very poor ratings since the audience isn't expecting anything new or surprising. i thought the drama would pick up after the kiss but that kiss was a total FAILURE! it was not cute at all or shocking for that matter. at least with mgiag, it's a fresh story where i am continuing hoping for more every week and rain, well, he's rain. end of story

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It's not as interesting to many, probably because the theme of the show is very "common", a girl's lovelife retelling and how she suffer to get the love of her life blah blah blah....for some, especially the die hard fans and for those that really just want to enjoy a show without so much angst, then they like this show but to majority of those who've seen this over and over before, nothing's new then they don't watch it especially there are so much better quality drama currently airing too. The competition is tough, so you must understand that although they try to cater to fans request, in the end the show must show some credibility (ratings) for a broadcaster to continue or to cut the show after all no matter how we look at it they want a return of their investment too... so it will be no surprise if come tomorrow or next week, If this show will be back in a its 3%-6% ratings as we all know there are better shows on the same time slot.

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i'm glad it improved, but i thought at least PK could rake 10% especially with no competition

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Every channel dropped, indicating the total viewership of the night dropped from the same night a week ago.

If you take the 57% that was available, only half (combined 26% watched the two movies aired) checked out the other two channels movie offerings. Let's chuck another 3% at PK.

Which leaves about 27% of drama watchers from last week unaccounted for. Likely eating rice cake and getting happy drunk. But not watching TV. Mon-Tues shows (esp Tues) also dropped for all three channels in pretty equal percentages. Indicating viewership this week just dropped in general due to Chuseok.

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SKK Scandal got its highest ratings yet on monday, while it dropped about 1-2% on tuesday.

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agree.. actually i dont expect much higher rating.. IMO, 6, 3 is already really good from 2,8.. because its chuseok hols.. they considered lucky their rating go up a little.. the rating of other drama or shows that aired this week is lower than usual... just like ockoala said...
seems the regular show rating is lower than usual when chuseok hols.. so with PK get higher instead lower rating than last week is considered good already.. ..^^

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uhg I was expecting a higher rating since there was no competition. But I guess its better than below 3%. I thought Episode 7 was monumental since the rival is w/ 2 girls already! hahaah.

My "2 cents" Im wondering how come the male lead is given more importance than Oh Ha-Ni? I mean really don't shoot me now but "Seung Jo" is improving but I can say that Oh Ha-Ni is the person that carries the show! Why!!? Why does she not get more attn for this kdrama? Instead everyone waits for male lead? She needs to be given more credit on how well she is doing!

I have to be honest that I really like MGiaG! One of the best so far for me this year! Its a balance between famale and male lead. Its really well done!?

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don't miss it ok....:)

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"lol" is all I can say.

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WOW ! Lol not nice

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Well business is business. I think the staion has no choices if the sponsors (the advertisments) are not willing to support the drama, they need to find a way to make $$$. I felt bad for the production team and to the cast, as I see a huge acting improvement from both of them. I have to admit that I prefer MGFIG than PK, however I still enjoy watching it. Anyway, wish PK will do better next week (as next week is where the competition begins) Fighting ..... 7% is not bad and hopefully those 4.2% audiences will continue to support PK till the end..it will be sad if the rating drop back to the 2 ish% next week...

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i'm surprised korean people didn't gave this drama a chance. i personally really liked it. such a cute and funny drama.

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Only 6.3%?? I thought it'll be up to at least 15% with no competition. What's gonna happen when Runaway makes its debut next week?? *not happy*

Maybe cute, heart-warming stories are just not the Korean viewers' cuppa tea after all...

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maybe is KHJ got rid of his perm the ratings might go up even higher.

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hahahahah. i can't get over the ugly perm either.

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I really like this show. I mean, REALLY LIKE. It's so charming and cute. Too bad it doesn't have higher ratings because there is something very sweet -- but not saccharine -- about it. I also agree with the recapper who praises the actress for how she nails the ups and downs of a teenage girl with a crush.

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i'm going to have to watch this drama when i'm on christmas break

i'm only watch MY GIRLFRIEND IS A GUMIHO
because i like the storyline and the chemistry is very good

i've already seen the taiwan version of KISS
so i know what's gonna happen

but this version seems very cute and i want to see Hyunjoong improve, so i'll check it out when i have time

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Let's be honest, Playful Kiss is another big flop of MBC like Heading to the Ground, and boy I sure hope the episodes get cut even more.

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Why? What is it to you if it gets cut even more anyway? It's not like you're gonna watch it, right?

I don't get people who don't like a series and won't watch it in a million years to wish it go down or whateva. Just ignore it and concentrate on shows that you like. Be happy in your own dramaverse and let us be happy in ours..

...just saying.

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What exactly is considered a good rating in Korea?

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Allowing for a little bit of leeway, I would say:

below 5% = disaster
5% - 10% = poor, disappointing, or mania
10% - 15% = safe
15% - 20% = strong
20% - 30% = a hit
30% - 40% = phenomenal
40% and up = national drama

(This is for broadcast TV. The situation is different for cable, variety, non-prime-time dramas.)

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yeah so

below 5% is like Playfull Kiss, Ja Myung Go, Dream, Lee JunKi - Hero

5-10% - poor - Heading To The Ground, Cinderella Man,
Mania - You Are Beautiful, Tamra The Island.

10-15% - safe - Personal Taste, Prosecutor Princess

15-20% - Strong - Cinderella Sister, God of Study

20-30% - HIT - Queen of Housewives, GIANT, East OF Eden

30-40% - Phenomenal - DongYi, My Son SolPharmacist, IRIS, Chuno, Queen Seundok

40% above - Baker King Kim Tak Gu, Lovers in Paris, My Name is Kim Sam Soon, Brilliant Legacy.

I see nowadays KBS is conquering the Wed-Thurs drama ans SBS & MBC for Mon-Tues.

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Actually,

You're beautiful : 10 %~15%

Heading to the grounds: below 5 %

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You're beautiful was up against Iris which has 30~40 % rating.

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While I'm sure the rating numbers mean something,I still think they do not indicate quality of the drama...Look no further than Tamna...it only got "poor" rating & yet it was a well written drama. Unfortunately,those dingbat PD's had to do the unthinkable and went cut/paste a edited version to us viewers(boooo).
Pk might not be the (all time favorite) drama like MNIKSS,but it didn't try to be something it is not..it's just a lite & fluffy cute drama...PK FTW :)

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Err... I think that wasn't the PD's choice (th edited version), but like with PK, they were forced to cut the number of episodes by the station. I bought the YA Entertainment version, which contains all episodes uncut (several more episodes than were aired, actually), and Tamra clearly won by that.

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Thanks for the answer JB. I was about to ask the same question about the ratings. I wonder what you think about dramas that don't have other dramas as competitors in their time slot like I am Legend. Because in I think it's a rather boring drama and yet got quite good ratings compared to MGIaG or SKKS, but then I found out that IAL was aired in a time slot which there were no other dramas airing. So I think it's rather unfair to judge a drama by its ratings, it depends on what it was up against, right ?

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I personally do not like Kim Hyun Joong's harstyle...(don't hate me, people, this is just my opinion!) though I haven't seen the episode yet, I'm hoping he changes back to straight hairstyle soon.

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I really hope Koreans will give this drama a chance. It's actually very cute and heartwarming. If this kind of drama is being shown in another country, let's say here in the Philippines, it will surely rake in a lot of ads and viewers.

If only we could help raise viewership and ratings of Playful Kiss there in Korea, we would. I would hate to see this drama cut short just because of the tight competition.

I hope they get rid of KHJ's perm and get the old hairstyle back, hehehe!

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I was hoping it will be higher than that...but at least it went up. I know lots of people abroad are watching this drama. I guess those of us who watch it online doesn't count. I will probably start a campaign and tell all my friends in South Korea to turn on their tv even if they don't watch it. I mean...even if just the extra tv on the house probably will count on the ratings...:))

This drama is just so cute...I have too many stress with everything that is going on around me that I welcome this feel good drama. PK fighting!

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wouldn't that just be a waste of electricity? in a time when people are encouraged to save as much energy as possible, i don't think they'll just turn on a tv and leave it there lol.

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Just when PK will be on...lol

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That would be a waste, unless those people own the ratings count box from one of the marketing agencies... or know someone who has one and watch it there. :)

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this is real-time viewing rates, right?

i think PK is more of a download and watch later drama, so if there's some way to acct for that, there prolly is a bigger fanbase for PK than the ratings are actually showing. Kinda like YAB had a minimal rating, but had a crazy following.. of course, i love YAB, but i was also a year behind in my loving too. :D

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i wouldn't say that PK is more of a watch later drama. even its rerun ratings were disappointing.

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PK just doesnt offer anything that i cant find in MGIAG and BAKER KING.

good story? good acting? good production? name it and the other 2 dramas have it. cant say the same for PK though. :(

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I think everyone else is too busy with their families and friends to really sit and watch tv.

Ajummas cooking large feasts, ajussis drinking with pals, relatives visiting, friends hanging out with friends....

It makes sense that all channels would have had lower ratings. I'm not quite surprised that PK didn't have higher ratings... but a rise is a rise, and that's pretty good :D

I have hope in the director that despite low ratings, the drama won't be cut any much shorter or have a changed script (judging from ROI - which had good ratings in the beginning, yet despite having single digits by the second half of the series, the drama continued on).

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Its sad!!! I like K-version better as Oh Ha-ni is not a character without spine and has lot of self-.pride. I admire her and the actress who plays it.

KHJ is acting fine buts its Oh Ha-ni, her dad, her would-be mom-in-law and would be bro-in-law that just steal the show

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Does anyone have any idea how popular ISWAK was in Korea (or to Koreans)?

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I'm sure 99% of Koreans never heard of Taiwanese ISWAK, Koreans usually don't watch Taiwanese drama.
I mean some cable channel might air some , but I never seen any Taiwanese or Japanese dramas airing on major TV channel in Korea.
All major channels air only Korean dramas and some American dramas.
Some young korean people might have watched it thru internet, but most public doesn't know about that drama.

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Just watched episode seven... Not the strongest episode for people to begin the series with :( That being said, the Mother is AGAIN confirmed to be completely awesome.

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I like MGIAG more than PK.

Some people say that you don't need reasons to love someone/something. You just love him/her/it.
But, if you ask me the reasons I love MGIAG, I can proudly present a long list of reasons.

Well, glad to see the rating improvement of PK.

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I started off with a whole lotta dislike for this show(man they really should have axed the whole unicorn dream sequence) but now I love it ! I love how its not heavy on the obstacles or the drama(seriously! its pure fun and no massive heartache)..and the main reason its really enjoyable is because of the actress who plays oh ha ni! and boy did I dislike her in Bad Guy but she had completely redeemed herself and is the best thing about the show!We ve all been her at one tie or the other.hehe

ahh I hope the ratings go up!

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i really dont get it
playful kiss is like number one most watched drama in mysoju and other websites so how is it doing so bad?

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Because much better dramas like Baking King and MGIG were up against it.
I don't get why PK gets the most watched drama title in mysoju. IMO

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i was expecting a li'l higher than 6.3% but darn who cares about the ratings..as long as im enjoying the drama no one can stop me from watching it..

i was just thinking that maybe since people already know what would be the ending of this story so they would rather choose other dramas that are upto now nobody can tell what would happen next e.g. MGiaG..

anyhow, im still loving this drama as well as KHJ's new perm hair..haha! it looks weird on him but it still fits him..just my opinion anyway :)

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Anyone knows how the ratings are actually calculated? Curious as to how accurate they actually are, how much of the population it actually captures.

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I would have use the PIP option catching both PK and MGIAG if I m living in Korea...Both drama cute in its own way.... PK follows the manga very closely, so maybe it is too predictable while MGIAG is rather original. I too wish PK can secure a higher rating. I like KJH oppa.... But to be very honest, in ISWAK, it was the female lead that carry the show...the male lead becomes like a supporting role.

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I'm so sad this drama is suffering so badly in the ratings department. It really doesn't deserve it. Although there is nothing super original or exciting about it, the drama is sweet and refreshing. No stress.

And I know a lot of people have not seen any of the other versions (Taiwanese drama, Japanese drama [uuuuge >.>], and Japanese anime) but the director and writer have done a FANTASTIC job of sticking close to source material. It's nice for fans of the other versions like me who want to see the same thing but...don't want to see the exact.same.thing. They have thrown in bits of creativity that make it delightfully fun to watch.

Also, just on a random note, I'm so happy this drama made the main female lead (Oh Ha Ni) SO likable. She is much more like the character "Kotoko" is suppose to be unlike the lead in the Taiwanese version who was just immature and annoying.

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I'm sorry but how is this drama refreshing?? Sweet, yes, i can understand but not at all refreshing. The plots are similar. Well, credits to the scriptwriters for changing some snippets to make the drama korean-like but thats all to it.

I believe Playful Kiss started off really at a disadvantage because of this. The fact that it was a remake meant that scriptwriters and producers have to capitalise on sweet moments, sweet moments and sweet moments :l Chemistry, chemistry and chemistry.

And this is not something that other dramas lack (just look at Baker King Tak Goo and MGIAG plus their good storylines.

So the mediocre ratings is of no surprise. Mind you, i didnt say that they deserve this. But i can understand why Korean audience are not interested in this drama. It's really less about the leads that is the issue, it's the story i believe. A pity.

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I wonder if someone will start a fan club for PK and get oversea fans to show their support for the cast and staff for this drama (like they did for YAB)!?!?

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PK..fighting!!!!

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The characters is what make this drama worth watching, esp Hani and SeungJo's mom,..

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This rating thing does not include tons of fans all over the world. I love this drama.

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agree playfull kiss has so many fans overseas even here in my country in north africa :)

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I'm still worried for " playfull kiss" ratings , it may drops next week with KBS new drama " Fugitive Plan B " a drama full with cute handsome stars like my Rain Oppa , I think MBC should change the day of telecasting to avaoid such strong competition .

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well, i wasn't expecting that much of an improvemnt. since it's chuseok, i kinda expected families to be around the table more than in front of the TV. but maybe that's based on my family.

we spend chuseok around the table eating, talking, and whatnot. i dont think we ever turn on the TV during family events (unless it's world cup^^)

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praying hard for a higher rating for PK

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I really really hope ep 8 will get higher ratings.. best ep yet! it merits more than this!! why can't this be as popular with korean audiences as international audience. on soompi, there's more than 400 users on PK thread.
sigh.. praying for the good result tonight.

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I reckon more than doubling your entire viewership over a single episode is a significant increase. What drama has done that before? Granted, the ratings were already very low, but you don't hear about dramas with ratings at 10% then suddenly jumping to 20% the following week.

I suppose there's 57% of the cake to go around after Baker King Kim Tak-gu ended it's run, but why would viewers suddenly jump into a drama at episode 7? Personally, I would rather watch a movie instead. Something like 'Secret Reunion' or 'Haeundae' would be nice :)

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MGIAG has done exactly that - doubled its entire viewership for its episodes 13 & 14. Its ratings have jumped significantly from 10.7% last week to 20.9% on Thursday when SBS aired both episodes.

TV Ratings for MGIAG [SBS](Sources from TNS Media & Naver news articles):

September 23, 2010
TNS Media
- Episode 13 = 19.4%; Episode 14 = 22.5% (Average = 20.9%)

AGB Nielsen
- Episode 13 = 15.2%; Episode 14 = 19.2% (Average = 17.1%)

September 16, 2010
TNS Media
- Episode 12 = 10.7%

AGB Nielsen
- Episode 12 = 8.7%

Congratulations to MGIAG. Next week's rating competition is going to heat up with the debut of Rain’s drama & the finale of MGIAG.

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I'm guessing the 3% increase for PK comes from those people who were watching the weekend re-runs? But >5% is still good, isn't it?

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