JTBC branches out into the daily drama market
Y’know, of all the newly launched cable stations, I think JTBC is the one who got it right (or most right, at least). Even putting aside the quality of their programming (with shows like Padam Padam, A Wife’s Credentials, Childless Good Fortune, and Can We Marry), they’ve taken a gradual approach, starting small and expanding rather than jumping in all at once.
Now JTBC is rolling out its first daily drama, to be headlined by Jang Shin-young (Empress, The Chaser). It’ll be the first evening serial among the new general-programmer cable stations, and is titled literally Spineflower, though I think perhaps the more literal Thorn Flower (or Thorny Flower) may sound a bit better.
Jang will be playing another strong femme fatale (after playing an ambitious and vengeful bar hostess in Empress). Her character Se-mi starts out sweet and pure, till she’s cruelly crushed by two men and pushed to the brink of death; her trauma includes rape and the death of her family as well as betrayal by her lover. She returns wearing “an angel’s mask” and armed with a revenge mission. Sounds deliciously makjang and — done right — totally addictive.
Thorn Flower will be written by Lee Hong-gu, who was one of the writers of A Man Called God and also 2008’s East of Eden (though not the original one who got ousted mid-production). Directing is PD Kim Do-hyung, who was a secondary director on Playful Kiss and worked on the original Goong.
Revenge/makjang material tends to do well with the daily drama market; consider the soaring ratings of tvN’s Yellow Boots earlier this year, which broke records at the time with its ratings surpassing 5%. Impressive for a cable daily, and JTBC has gotta be hoping for similar success.
Via Joy News