Oh. No. They. Di’n’t.
Because it wasn’t enough to trot out fifteen-year-olds who can’t sing as sexually suggestive coquettes, now a nine-member “kiddie group” called Sweety is making its debut, with members ranging in age from 13 down to its 6-year-old “mascot.” (Btw, that’s eight girls, one boy. He be da pimp.)
They’re being touted as a group with singing skills “on par with adult groups.” If those adult groups mean the Wonder Girls, that’s not saying much. (Before you get offended: listen to this. Or this. Or this. Or this. My opinion is, if they put out such “professional” performances, they’re fair game to be called on it.)
I have nothing against the idea of a pop group aimed at a younger generation — heck, I grew up watching Kids Incorporated and Sesame Street, and my first music record (and nearly last, toy record players being pretty inferior products) was a Care Bears compilation. But it’s not the concept itself that has me feeling uneasy; it’s the tone and content of its marketing.
Singing aside, I’m disturbed at this trend for younger and younger
teenage pre-teen poptarts, using the innocent “cute” defense to gloss over any suggestive implications that lie therein. Look, I’m not going call it pedophilic or accuse this group of being blatantly sexual, because I don’t think that’s true. But the point is that the slippery slope is getting slipperier with these mixed messages and crossed signals — tell me Sweety has nothing to do with the sex-peddling marketing strategies behind equally squicky Lolita-laden Wonder Girls or Girls Generation.
You can’t quite defend the choice of costuming as being innuendo-free when those short-short miniskirts are put on by adult stylists onto prepubescent girls — look at those two girls in the middle with their hands on their hips and their hips stuck out in their “Who, me?” faux-innocence poses. Is the coquetry a conscious gesture or has the image become so pervasive that these young girls have adopted it as the norm? Or are they being coached to act that way by their handlers? (ALL of those options seem creepy and unfortunate to me.) And do I see bare MIDRIFF with that cropped top? Even Wonder Girl Sohee admitted just this week that she used to shorten her skirts on her school uniforms. What, did she not have enough leg-baring and hip-swiveling in her day job?
Sweety’s first mini-album reportedly boasts “hip-hop rhythms” with “cute choreography,” and they’ve just filmed their first music video. That video had better be full of stuffed animals, dancing rabbits and animated birds, is all I’m sayin’. Leave the sexy stuff to the adults and let kids be kids, already.
Cable channel Mnet will start airing the group on July 22; a mini-album is set to go on sale soon.
Via No Cut News