Yoon Eun Hye‘s one of the most in-demand CF models working these days, and now she adds one more to the roster: she’s signed with cosmetic company Amore Pacific’s “premium Oriental-medicine shampoo” Ryeo [려/呂], which boasts restorative herbal effects from its special “patented formula” (geez, do I sound like a brainless ad shot in glossy colors and fuzzy backlighting or what?).
The shampoo CF brought in famed art director Jung Gu Ho (Hwang Jini), who’s credited with the set dressing, costuming, and the concept behind Yoon Eun Hye’s tradition-inspired look. Obviously, since her hair was cut short for last year’s Coffee Prince and hasn’t miraculously sprouted over a foot in length overnight, we can only presume that the commercial’s long-haired look has been generously enhanced by artificial means. Does nobody care given that the product being hawked is shampoo? Ah, right, I’m forgetting this is Korean beauty advertising — it doesn’t matter if it’s natural as long as it’s beautiful.
Funny, you’d think with such boasting of credentials, the promo picture released to the public would be better quality. Me, I prefer the candid, unstylized photo by a long shot (right).
The CF will be unveiled to the public on April 1.
Via My Daily
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