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Will Sungkyunkwan Scandal change its name?

Just a week and a half from its long-awaited premiere, KBS’s campus sageuk Sungkyunkwan Scandal has received an objection to its title and a demand to change it.

In case you are unfamiliar, Sungkyunkwan is a university that was founded in 1398 and was the highest academic institution of the Joseon era. It is the oldest national university in Korea and all of East Asia.

The current director of Sungkyunkwan University, Choi Geun-deok, asserted on August 20 that as its history is steeped in tradition and honor, it objects to being associated with the disagreeable word “scandal.” He called it a defamation of character and explained, “You can’t even compare the Confucian scholars of Sungkyunkwan to present-day university students. They studied incredibly hard and were morally outstanding classical scholars. Even if we’re in the age of the ‘makjang drama,’ there’s a thing called national identity. How can you attach this negative word ‘scandal’ to the name of Sungkyunkwan, which is all the more odd for being an English word, at that?”

Ten days previous to his statement, KBS had sent over certified materials regarding the drama, to which director Choi had requested a name change. KBS did not respond, and Choi called the broadcaster “arrogant.”

A source with the KBS drama department said, “It appears the title has been taken too seriously and with too much sensitivity. We will discuss this and clear things up soon.”

Part of me wonders why the university is only objecting to the title now, given that this drama has been in the public consciousness for months, and was based on a previously published novel (albeit titled differently: The Lives of Sungkyunkwan’s Scholars). I suppose in Choi’s defense, an academic administrator may not be up on the latest pop-culture happenings — although you’d think someone in the admin offices would have heard before last week.

I can kinda, almost understand the complaint, even if I agree that the title is being taken too seriously, because there’s a lot of pride that goes into being a leading scholarly institution for more than 600 years. I’m going to speculate KBS won’t agree to the change, but who knows.

Via Yonhap News

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lol if they change it to something like the book's title it'll be so lame.

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So now it's really a "SungKyunKwan scandal", haha. I don't think the fans really care if the drama's name is changed to a similar sounding name due to a gracious act of calming some people. The drama is hot and a name change won't harm it at all. In other countries, I'm sure nobody will change anything, since the more scandal, the more publicity, more public awareness, = ratings.
Which ever, i'm fine with it.

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nyaahhaahaha trufaxx, now it truly IS a SKK scandal! LOL

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I agree with the university's opinion but horrible timing! What irks me the most though is how DBSK fans are reacting to this. They are bashing the university saying how they should be honored they are mentioned in a drama that stars Micky Yoochun. Sad.

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aah delusional fans gotta heart them ya know lol

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lmao!!

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that's just some of fans..i'm huge fans of DBSK but i think mr choi got some point

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Same here. I'm a DBSK fan and I'm not as delusional to worship the guys as if they're gods. Each fandom has their own delusional fans to deal with.

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i think the university shld take it easy, at least the drama gives publicity to it, i didnt even know sungkyunkwan exist until now. and only ignorant ppl would really associate the drama to the real life university but then again, who knows, enrollment might just surge after the airing

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i think this is the trailer of sungkyunkwan scandal..=.="
why i think like this?
because this news come up after the trailer of SKKS..
i think this is bad news, please show up the trailer of SKKS, that is a good news..
because i always negative thinking..sorry..^^

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the director is taking this too seriously for a romantic comedy...i hope they can resolve this soon

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i was just going to call it scandal cause i couldn't learn the first part of the name...if they change it , it will be easier for me XD ...besides it might get even a better name...the university should have complaint before not now ¬¬

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Yeah. I can't pronounce or memorize the first part of the title either... I think they should just change the name. The school will be pleased and the fans won't really care. I mean, they changed Page One to Coffee House and it didn't really change much. Name changes happen quite frequently. It's really not that big of a "scandal" if you ask me.

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That's a fairly silly complaint.

I don't think that KBS should change the name of the drama especially so late in the game. It'd be more understandable if there was an outcry from the general public, but it's one. angry. dude. You're not going to please everyone.

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I feel that the meaning of "scandal" is rather innocuous in Korean culture as opposed to its meaning in American culture. In Korea, celebrities dating = scandal. In America, John Edwards, presidential candidate cheating on his cancer patient wife with a mistress who bore him a child out of wedlock = scandal.

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I had always wondered if there was another, stronger korean word for scandal that would be used to different a dating scandal from something that is really huge and horrible (like John Edwards cheating on his cancer patient wife..)- like "a great scandal that offends human sensibility" or something.

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Yes. In those cases, Korean media tend to use the word 사건 (sa ggun), which translates to "case." However, the word "scandal" is used as well.

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As a scholar, with many scholar friends who are much smarter than I am, I kind of take offense to the thought that we do not know pop culture. One of my associates, Dr. Sun, who is head of the Asian History Department, can not only name every Asian pop star EVER, he can also name all of the American ones, too. And while I only name him because he is the best, I have many other co-workers who can almost the same.

Just because a person is a nerd doesn't mean that we don't know pop culture. This dean has no excuse to wait so long to say something. He just wants money and publicity for his institution.

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Lol, awesome. I'm now imagining my lecturers like me on their day off - in bed immersed in kdramas. Thanks so much for that hilarious mental image

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Hm. I can see his side, but it seems to be too sudden to say that there might not be an underlying motive.

I like the title though. It shows that it's not gonna just be all sageuk-y. If it was like the book title, for ex, then I never would've gotten interested.

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so what let them change it whats the big deal

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with the school doing that....they are creating their own scandal
cant they just take it at face value that it's for entertainment....it's not like it's an investigative documentary.

usually when administrators do that....they are trying to hide something..maybe they thought that this will bring curious journalist to research the university and might really uncover something?

after all it is the oldest university...maybe there are hidden scandal somewhere in the basement???

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hehehe....

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If there was a scandal and they were afraid that internet searches for the drama will bring it up, then they're too late. They should just be glad now that if there really was a scandal, the drama information will probably take up the first few pages of web search results.

and doesn't he realize that this is a modernized-sageuk type of drama that isn't meant to be taken seriously nor is meant to be an accurate reflection of how things really were back then?

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I doubt if KBS will change.

The change of the name won't be enough. I'm sure Sungkyunkwan will be mentioned on multiple occasions in the drama so wouldn't they have to change that as well? The drama is about to premier, so I don't think they're able to do that.

And it's pretty weird to have the uni disgreeing to the drama title, but not complaining about the book title.

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if you reread the article, you'd see that the book title & the drama title are different lol. their complaint doesn't apply to the book title

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Okay now I got it. Must have read differently then. Thanks! :P

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i don't think he wants publicity/money. he's just asking them to change it, it's not as if he's suing. i don't see any possible monetary gain. besides, if this school is so great, and already existed for 600 years, do you guys really think that they still need publicity? i think it's really just about the image. i.e. kids get bullied in school, but the authorities don't do anything about it so that their rep won't get tainted. i do think the complaint is kind of silly, the guy's thinking too much into it, but i don't think he's doing it for publicity or money.

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sort of this. it really is all about the image-- another article i read about this mentions that they just don't want the word "scandal" attached to "sungkyunkwan", because right now when you type the word "scandal" into korean search portals, "sungkyunkwan" pops up right away. reputation-wise, that's pretty horrendous.

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agree!

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Been a SKKUer myself (though just a short time), I must say that I'm not happy with the name of the drama. I also want a change!

FYI, SKKU is the oldest university in Korea, has a rich culture and holds a special position in scholarly spirit in Korea. Nowadays SKKU is one of the top universities in Korea and aims to global top standards. Also, the University is funded by Samsung, not worry much about money.

We fangirls might take the "come on it's just a drama", "just entertaining", etc.... lightly (including me somehow), but I always cringe now that everytime I google "Sungkyunkwan" the word "scandal" persistently appears, on the first page!!! Simply think about their international partners where there's zero interest in Kdrama, what would they think?

So the big question for me is what took them so long to only object the title now, ~ 10 days before its premiere? As if no one care about the "scandal" hits in all search engines with keyword SungKyunKwan. Gruuuuuu. As if there is no big celebrities at the university. The university has a strong drama/theater faculty or whatever relate at their main campus, and to name a few stars was/being there: Bae Yong-joon, Kim Hye-soo, Moon Geun--young. Sure they must know about the drama title. And that makes me mad, seriously, why so late?

Anw, I hope KBS change the title. Although I also dont like the original name, it's a better choice.

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Although I think the school is being too uptight, it is understandable. If you know anything about Korean search engines, things related to entertainment industry tend to pop up first/at the top of the page when you make a search, even years after a show has ended.

It's a legitimate claim that the university trying to uphold its prestige would be troubled when a search of its name would continue to be associated with the word "scandal." Further, although the school should have asked for a title change earlier, it's not asking KBS to simply drop the name Sungkyukwan altogether (from my understanding) but to change it to one that doesn't use the word scandal.

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If they can make KBS change the title, will they try to make them change the content? I guess there will be things/events... which is not real in history.

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Some of you sound very unversed in the actual costs of changing a name of a drama/tv show this far into production. If they've already made merchandise, advertisments, commercials, etc. Changing the name is probably going to cost KBS money that they don't want to have to respend. So, while I get the university's concern and their position I can't say that I feel much sympathy for them. If they don't have a trademark on the name or something, and KBS doesn't want to change it, it's kind of a tough-luck thing in my book. Be more aware of the news surrounding your university next time if you are so concerned with its reputation being damaged by a drama production. 1 week before the air-time of a show that's been heavily advertised for at least a month is showing a lot of gall. Anyway, hopefully both parties can reach an agreement that satisfies.

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I agree with you..

Not to mention, that the university director object the word 'scandal'. Not the content of the drama that could tarnish the university reputation.
This is where I fail to see the urgency to change the name.

not to mention, I think everybody who will have a business in the university will know how to differentiate drama title and reality

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I totally understand. Dramas are flimsy things compared to history and prestige. It's a reasonable argument.

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They should just change the name to S Scandal...fans will know what it stands for and it might also slightly still piss off the university. ha!

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Hey that's a pretty good idea actually. Cheeky but not something you can object to. xD

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i understand the arguement. i never know sungkyunkwan is a real university and had established for 600 years.. even the oldest institute in east asia. yeah, it is korean pride and when i see the list of scholars 'born' there, sungkyunkwan really is a national identity.

hmm, just that why it has to be now, after all the promotions.. hmm..

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come on! this is just a drama! I don't care the name of the drama changes later or not! I just like this drama. Because of this drama, I know that there is the university "Sungkyunkwan" in Korea that is also an oldest university in Korea.
I didn't think that this plot actually happened in that university before. As I've said, this is just a drama .
I think most viewers think of the way I think...

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