Drama Casting & News
Moon Geun-young and Park Shi-hoo team up in rom-com
by | August 23, 2012 | 223 Comments

Okay, these are not two actors I’d peg for a weekend drama, but I AM suddenly a lot more interested in Alice in Cheongdam-dong, a weekend romantic comedy that has just secured Moon Geun-young as the leading lady and Park Shi-hoo as her love interest. I KNOW! Who’s excited?

The drama, based on a novel titled Cheongdam-dong Audrey, features an “infinitely positive” heroine, Se-kyung, who lives by the motto “Hard work creates your success.” So far, so good.

The title is a riff on Alice in Wonderland, with Se-kyung playing the newcomer to this strange, insular world of designer clothes and consumerism that is Cheongdam-dong, Seoul. Okay, I’m still with you. Cheongdam-dong has a very specific image, and I can see how it could be cute to have a drama’s exploring the character and quirks of the locale.

Se-kyung is a talented young designer who wins a number of contests and gets hired at an apparel design company, only to find herself relegated to errand girl for the boss’s wife. To make things worse, that hoity-toity wife was once her high school classmate, who was way worse a student than Se-kyung.

We don’t yet have a lot of info about Park Shi-hoo’s character, but it seems he’ll be a president of a clothing shop. It sounds like the basis of a standard Cinderella setup, but with these actors I’m sincerely hoping there’s a lot more to it than Star In My Heart Redux.

Moon’s last two dramas have been pretty spectacularly disappointing for me, but she’s always a boon to any project — she’s such a great actress regardless of her age, but especially so considering it. It’s too bad Cinderella’s Sister dropped a PD and went so angst-mopey in its second half, and that Mary Stayed Out All Night fired a writer and went from boring to insane. But she was wonderful throughout despite it all. Meanwhile, Park Shi-hoo really turned it up for his last drama series, The Princess’s Man, which netted him some awards and a nice big boost in popularity (not that he was so lacking in it before).

Alice in Cheongdam-dong is written by the scripters behind Tree With Deep Roots and Queen Seon-deok in what I assume will be a big departure from their epic sageuk background. It’ll follow Five Fingers and plans to premiere later this year.

Via E Daily, Osen


223 Comments from the Beanut Gallery
  1. kakashi

    Park Shi-hoooooooooooooooooooo!!!

    • 1.1 kakashi

      I’d watch anything he’s in even if it’s the biggest BS πŸ™‚

      • 1.1.1 zhill

        same here, anything with PSHoooo in it is very much welcome. i miss him on the small screen terribly … can’t wait.

    • 1.2 Ivoire

      I liked MGY in MSOAN, and so far it is the only drama I have seen her in. I have only seen a few episodes of PM, and of QoR, so I haven’t really seen a lot of PSH’s works. I hope this works out for both of them (meaning that the drama will be successful and have good ratings). The premise sounds interesting.

      • 1.2.1 Heidi

        Well, about PM I highly recommend u! I’m 100% sure it’ll make a PSH fan out of u πŸ™‚ He is one of my favourites, because for me he is the one of whom I rather remember as a very good talented actor than a naaah he is handsome that’s all type. Although, he is indeed handsome πŸ˜€

      • 1.2.2 ilikemangos

        I’ve never seen any of MGY’s works, but i’ll believe JB if she says she’s one of the best actresses of her generation.
        PSH is a must-see. after seeing him in prosecutor princess(lurve), and then in princesses man(even more lurve), I am now on top of his works.

        This is such an odd pairing to my eyes, but many times i’ve been proven that chemistry exists even in the largest gap.
        (lee seung gi’s babyface&ha ji won)
        SO, i’ll keep an open mind on how everything turns out.

        • mtoh

          Mrs. K is also MGY lover, she thinks about her as one of the best in her generation.

          As for PSH.., let’s say I returned in his past and dig some of his earlier works…boy that man cries often.

        • Kappy

          I am so excited to see PSH out again. I agree about him being a must-see. Also, this seems an odd pairing in my eyes, too, but your example of Lee Seung Gi w/Ha Ji Won changed many minds in that regard, so here’s to this upcoming show.

      • 1.2.3 Ivoire

        Hello Heidi, Ilikemangos, and mtoh,

        And thank you for your responses and your encouragement to continue to check out PSH’s works. I did see (as I mentioned earlier) a few episodes of PM and I wasn’t sucked in (which I look for when watching a Kdrama). I am not saying that it was poorly acted, because it wasn’t, or that the cinematography wasn’t good (because it was), just that it seemed to be very angst filled and kind of slow (at least the episodes that I saw). I was also going through some transitions when they were showing it on KBS World (where I saw it), so I stopped watching it to you know… attend to life.

        I didn’t pick that drama back up because to be honest, there are so many dramas out there, it is hard (at least for me) to keep up with them, so I don’t even try. I’ve figured, dramas will always be there, I will get to them when I do (if I do). At times, your plate just gets full and you have to take care of life, and to be honest (again), some things are just more important than dramas.
        I am also not the fastest drama watcher so I don’t worry about the amount of dramas I watch or have watched so far. It is not a race or a competition for me. I am also more interested about the different genres of dramas I expose myself to, to have an idea, so I am OK if I don’t watch too many dramas of the same genre.

        I really do wish PSH continued success, but at the moment, I am not a fan. I don’t hate him, (I don’t have any reason to), I am just not into him *Please don’t hate me for it.* I know he has plenty of fans, and that’s great! To each, her own, right? I know his name, and I would recognize him because I know his face…

        That being said, I will put PM on my (never ending) list of dramas to watch. I am actually a little more interested in the 2nd leads in that drama. If you have ever read my posts, you should know that I do have an open mind, so my view of PSH could change. I did enjoy reading your responses, thank you for that. Always nice to find some responses after coming from a tutoring session :-)!

        @ Mtoh, by Mrs K, did you mean “koalasplayground?” (just curious and making sure I knew what you were referring to).

        • mtoh

          @Ivorie; Yes, you’re right. K is Koala.., sorry, but I often use short names.
          As PSH, hehhe, no reason to hate you. He’s good actor, I recently found his earlier works, so I’m watching it right now, but I’m not his craziest fan.
          We all have our favorites and reasons why. You keep your eyes on what you like πŸ˜‰

          • Ivoire

            Hey, Mtoh, I really loved your response, thanks.

            “We all have our favorites and reasons why. You keep your eyes on what you like :-),” so very true, thanks for the reminder :-)!

    • 1.3 Lovebug

      Um Second that! When I saw this headline, I literally said out loud OMG!!!! Thank you powers that me for bringing Park Shi-hoo back to dramaland. I. Will. Watch!!!!!!!


      • 1.3.1 Lovebug

        Oops, I meant powers that Be!

    • 1.4 dulcedeleche

      I could watch him do taxes if that’s what it took to get him some screen time!

      • 1.4.1 Addylovesbwood

        Buahhahahahaaaa!!!! ommooo thats hillarious!!!

    • 1.5 noi

      he might not be the best actor, but he really has great chemistry with every female lead he paired with, idk how he did that *-*

    • 1.6 maewest

      Couldn’t have said it better. I love, love, love Park Shi Hoo, and MGY is also a fave actress of mine. This is shaping up to be a nice drama.

    • 1.7 Fatemeh


    • 1.8 roan albon

      I always love moon geun young eversince I watch little bride and innocent steps. but I came to love her even more in Mary stayed out all night with jang geun suk. It didn’t do will in Korea as I uderstand, but it was a great hit in japan and southeast asia. they had great chemistry and hoping to see them again in one drama. Im still excited for this new drama I miss geun young.

  2. jomo

    TwDR writer? Really?
    Wow!! With these two lovies?
    Who is playing the boss’s wife?
    I vote for Lee Mi Sook. She can do eeeeeevil sooo well!

    • 2.1 mary

      But… they were supposed to be classmates!

      Can’t we have Lee Mi Sook as MGY’s gambling/sick/money-hungry mother?

      She can also be PSH’s hysterical chaebol’s mom. They can put in a lot of Cinderella’s Sister meta-jokes. Hehe πŸ˜€

    • 2.2 arang

      To be accurate, the writers of this drama are not the same writers as the drama “deep-rooted tree
      The writers of the “deep-rooted tree” drama just participated in the planning of this drama.
      The actual writers were their assistants — completely different people.
      I hope I have cleared the misunderstanding.

  3. Ilona

    As i’m only one who sees her like very little child? And for me her airing with Shi Hoo is rather… Odd and like ajossi-baby pairing? Khm.

    • 3.1 Annie

      It does feel like we’ve watched her forever and still think of her as a little girl, but IIRC she’s as old as MCW. I think PSH looks younger thah his age (as men tend to do) and MGY looks a bit mature for hers so they will likely match well purely on an aesthetic level. I’m confident that both PSH and MGY will do a good job together.

    • 3.2 hoochie

      You’re not the only one. She has a baby face which doesn’t help with the age difference.

      And of course I’m still shipping PSH/KSY from the days of Prosecutor Princess xP

      • 3.2.1 Lovebug

        Agree to everything you just said.

      • 3.2.2 Songie

        *high five*
        I love PSH + KSY together SO much, to the point i will give up Park Si Hoo if he and Kim So Yeon were to declare love for one another.

    • 3.3 MsB

      She’s 25! The first movie I saw her in she was like 14! A very accomplished actor! Like Jang Na Ra, she will age slowly!

      • 3.3.1 Ilona

        Wow! She 25 already? I’m sooo old T_T

    • 3.4 Laeah

      I just think there is absolutely no chemistry based on the plot. Frankly he is better with older more mature women who are more “real” characters than the typical innocent little hard working poor girl.

      • 3.4.1 Kayleigh

        Well you know what they say: don’t judge a drama beased purely on its pre-screened description. You never know, this may end up being your favourite drama. Ever! (as GF would say, “just sayin’)

  4. akichan

    wow..she’s back for good!
    moon geun-young.. πŸ™‚

    • 4.1 Carinne

      Really? So did she complete her studies in NYU? Ehm, it’s been so long, I’m not sure I got the correct uni. Taking a break… or finito??

  5. Aili

    Park Shi Hoooo and his smile which can melt cheeses is BACK! CAN NOT WAIT!!!!!

    • 5.1 trotwood

      LOL. “Melt cheese.” I will smile about this the whole day. I will never look at a George Forman Grill again without thinking of PSH. Can I fangirl now? Why do I suddenly want lunch?

  6. Mark

    Groooaaaannnn……I like the actors but……not another Fashion King…please!

    • 6.1 jomo

      I know. It’s not too late to change the setting.

      Since publishing house, museum, and architecht have also been done to death, how about:
      Circus workers !!
      Aquarium supplies
      Lawn care professionals
      Tech Support call center
      Speech and language pathologists

      • 6.1.1 canxi


        yes?…yes!! I’m still gunning for it.

      • 6.1.2 noi

        i want circus worker or aquarium supplies! hahaha xD

    • 6.2 MsB

      I see more like Baby-faced Beauty! Fashion King (dare I say those words) was never a romantic comedy!

    • 6.3 canxi

      Lol, let’s not let Fashion King ruin the fashion-centric dramas; don’t worry. Plus Fashion King…was it ever about the clothes…more like the money that you can get with the clothes.

  7. 9to5

    i think they’ll totally heat up the screen! two very talented actors together, i’m so excittteeedddd!

  8. aX

    YAY! I’m excited for Moon Geun Young! Now, all we’re missing is Moon Chae Won in this triangle! LMFAO!

    • 8.1 Ponpon

      HA! I like the way you think πŸ˜€

      • 8.1.1 cleo

        I’ll go for Moon-Moon pair then πŸ˜›

        • ravens_nest

          OMG, I just really need another hotly charged lesbian romance in a KDrama. Unf!

        • Autumn

          Remember when Moon Chae Won and Moon Geun Young won best couple of the year? Priceless.

          • ravens_nest

            Yes and it was glorious. I’ve been anxiously awaiting more lesbian lovelines but I doubt I’ll see them any time soon unless it’s on the cable channels…maybe. :/

  9. deary

    please, stop this whole designer-fashion-thing. but i do love PSH! MGY! hwaitinggg

  10. 10 Des

    Oh my, Park Shi-hoo! Yay! ;-D

  11. 11 apple

    Me me me!!! I am so excited!
    Now this is a pairing, I am looking forward to it.

    I was thinking it would have been great if Kim Rae won was the leading man. “My little Bride” Couple, why not?!

    • 11.1 spo

      Apple-I think you read my mind! I loved Kim Rae Won and and Moon Geun-Young in that movie! I hope they work together again sometime. They had great chemistry!

      On the other hand Park Shi Hoo! Woot! Yum!

  12. 12 Ponpon

    I am super excited for this drama to air, despite the premise being something I would not normally watch. But the collaboration between Moon Geun Young (Eeep!) and dear Park Shi Hoo can produce something really magical. Oh please Drama gods, do not forsake us, please deliver us something that would allow me to gain positive memories of Miss. Moon’s delightful and powerful acting! Cinderella’s Sister was so powerful in the beginning but drained me of all emotion towards the end, and Mary Stayed Out All Night was just cray cray for 90% of the time. I miss Moon Geun Young and hope that this drama can deliver. I really want to fall in love with her dramas again πŸ™‚

  13. 13 twentyonebuds

    Omg I’m super excited for this!!! Love love moon geun young! And I loved tree with deep roots πŸ˜€ please be good, Pretty pretty please?

  14. 14 kitchy

    You had me at Park Shi-hoo *swoon*

    • 14.1 Lovebug


    • 14.2 skwonto

      ha! I know. Isn’t he gorgeous? I am making this all up but he has quiet strength that is so appealing.

  15. 15 samecut123

    This is good news!! Finally, Moon Geun Young is back! ^_^ I miss following her dramas!

  16. 16 Mrs Scheduler

    Why don’t both of them do a sageuk drama instead? The writers are from fantastic sageuk dramas, Park Shi-Hoo was amazing in The Princess Man and I still can’t get over Geun-Young’s role in Painter of the Wind.

    Both of them should be in a sageuk together instead of this fashion-themed drama.

    • 16.1 kakashi

      or … Cheongdam-dong Alice set in the Joseon era! Song Joong Ki could also be in it, as a wealthy merchant.

      • 16.1.1 Mrs Scheduler

        Hahahaha that would be plenty awesome. Joong-ki as the second lead, trying to seduce Alice?

        • ravens_nest

          Or trying to seduce Park Shi-Hoo…

          • kakashi

            hehe – or both!

  17. 17 haaruka

    Totally not a pair of leads that I expected but AM TOTALLY IN WITH IT! As others, I want this project to be good for Moon but at same time, I will maintain my mild expectation for it to save myself from a shipwreck at the end. Still looking forward, though!

  18. 18 ck1Oz

    I was sold for the story and for her.
    Love PSH but don’t quite know how it will work.
    But with a set novel, good writers and great actors- man. That’s more than other dramas start going in with.
    So yeah, super excited. I will be in the mood for romance come Dec. Oh Christmas lights. Ooo Park Shi Hoo kissing under the snow- lit streets of Cheongdam- dong. πŸ™‚

  19. 19 klesis

    Hm, I am still stuck on the Park Shi Hoo- Kim Nam Joo pairing. Hehe. Although of course I know that KNJ is married to KSW. =( They were sooo cute in QOR!

  20. 20 klesis

    Hm, I am still stuck on the Park Shi Hoo- Kim Nam Joo pairing. Hehe. Although of course I know that KNJ is married to KSW. =( They were sooo cute in QOR!

    Still scarred from that Mary drama… I don’t really have a good impression of MGY yet!

    • 20.1 klesis

      Oops sorry for the double post!

      • 20.1.1 klesis

        Oh yes, and please tell me this has NOTHING to do with Fashion King?!?! ARGh!!! Good actors does not a good drama make!

    • 20.2 Annie

      I didn’t think KNJ and PSH had any chemistry but QOR was definitely one of the better specimens in a tired genre (ajhumma divorce).

  21. 21 nickynisa

    “scripters behind Tree With Deep Roots and Queen Seon-deok”

    oh my…. i’m so gonna watch this drama not that only bcoz of the casts but bcoz of the scripwriters too….

  22. 22 Sumee

    As soon as read the title ..I was smiling ear to ear…

  23. 23 kristi

    There seems to be some confusion re: the involvement of “Tree With Deep Roots” writers. Kim Young-Hyun and Park Sang-Yeon (of Queen Seondeok and TWDR fame) are NOT penning this rom-com, it’s their assistants, they’re the ones who’ll be writing the scripts. This is similar to whatMy Princess did last year–float the name of famous writers to draw interest (in MP’s case, Secret Garden‘s Kim Eun-Sook), when in actuality, the writer penning the secrets was one of her proteges.

    • 23.1 noi

      thanks for your info. i’m a bit taken a back when i saw a sageuk writer write for romcom all of sudden xD

  24. 24 cyborg55

    Omo super exitΓ©e know who will work together, pairing interesting, and they are both good actors fighting!

  25. 25 becca_boo

    Who’s excited? That would be me!

    Thanks for the update, javabeans!

  26. 26 angelyurihuynh

    see interesting with new couple…can’t wait ^^

  27. 27 Lady Seoul

    I’m super excited for this!!! Flo or not I will watch it until the end. .^^~

  28. 28 song pong

    wow I’m definitely looking forward to this:)

  29. 29 Sajen

    love the actors, but everything else is just blah

    • 29.1 Rule

      Well PSH usually chooses well, so Im hoping it will be good. Have you checked out his previous works??

  30. 30 maggie

    Wheeeeeeeeeeeee! PSH and MGY pairing is a dream come true for me and my best advanced christmas present I can ever dream of! Count down begins now……

  31. 31 Rule

    Not so excited about Moon…..BUT PSHOOOOOOOOO, so excited, I have seen nearly all his dramas and simply Vuv him. Plays all his characters beautifully apart from being that himself too.
    Fighting!!!!anxiously awaiting your drama.

  32. 32 Danna

    So as much as I have been dying for a Moon Geun Young comeback, I’m not that taken by this premise (fashion??!!!!)…but I’m, totally going to keep an open mind …because Park Shi Hoo’s lucky streak with dramas will hopefully foil her (seemingly) bad luck with her last 2 peojects

  33. 33 Raine

    I have to totally comment on this. We all know how much I love this man. AND MGY? WOW. Now a pair I would’ve put together, but she’s a total powerhouse. Bring it (and the tropes) ON!

    PSH, took you long enough. I want to see your film as well. Aside from you Asia/Japan tour, you went on radio silence. *RAWR* Welcome back to the land of the living…well, if you can call K-drama that. It’s the land of the *squee*

    • 33.1 kakashi

      Raine, nice to meet you — when I was asking on last Friday’s OT (it was my first!) if anybody else was missing PSH they all went “wait until Raine turns up here”! πŸ™‚

  34. 34 gogogoo

    this is awesome!! 2 of the my favourite artists in the acting industry πŸ˜€ wooohooooooo so excited for this drama to start πŸ˜€

  35. 35 John

    I’m curious to see Moon Geun-young in a rom/com. I’m about 1/3 of the way through Cinderella’s Sister.

    Speaking of CS, seeing Lee Mi-sook as the grifter wife is a pleasure after seeing her as the wishy washy mom in Love Rain.

    Princess’s Man is one of my favorite tearjerkers. It’ll be interesting to see Park Shi-hoo’s rom/com side too.

    • 35.1 Rui

      People might dislike CS but I loved Eun Jo’s character and Moon totally killed it. And also Lee Mi Sook plus Kim Gab Soo

      • 35.1.1 MsB

        Totally agree! One of my earlier dramas I’d seen and made me a fan of MGY for life!

  36. 36 rjyuggy

    Wait guys!! what is the age difference between these two? Im sorry but I don’t see any chemistry right now.

    • 36.1 Em

      That makes sense, since there hasn’t been any promo material released yet.

  37. 37 Rashell

    I haven’t even read the article yet and I’m IN! Don’t care what this drama is about with these two, heck really even just him, I’m watching. YAY!!!

  38. 38 clumsy

    MOON GEUN YOUNG!!!! finally. She’s back. This I gotta watch. December what?! why not drop 5F all together with T-ara’s Eunjung. Oooohh, I’m bad. Can’t wait, can’t wait, can’t wait!

  39. 39 Jandoe

    Not quite buying the pairing but remaining hopeful. Two of my absolute faces!

  40. 40 noona

    I’m IN with their 9 year gap. I like them men older than their ladies rather than the women older than their men. Anyhoo, check this pic out with daddy Gab Soo: https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash4/408624_246796685391131_128275740576560_589062_1476113554_n.jpg

    They look good together even when their “slightly apart”.

    • 40.1 plain jane

      They look “cute”. Will wait for PSY-MGY romance. Sparks to follow I hope. We’ll see. Chun Jung-myung is 7 years older than MGY but their chemistry is hot.

    • 40.2 Em

      I agree. I know it’s hypocritical but I like pairs with age gaps where the man is older (I guess men in most couples are just assumed to be up to 5 years older by default) but I avoid the ones where the woman is older… it’s just a personal preference I guess.

    • 40.3 pearl

      Wow. He towers over her. MGY was wearing that scary high high high heels on that event. OOOhh, oohhh. I’m so looking forward to seeing them together. I’m sure they’ll make a great couple. Both of them are capable of having chemistry with whomever they are paired with.

    • 40.4 Laeah

      They look like siblings. I think I will get 2nd hand awkwardness watching them kiss.

  41. 41 m92

    i still doubt whether the writer have some magical on writing rom-com. I still believe “a gentleman dignity” n “still marry me” have the best writer. If this drama flop, poor PSH n MGY, they are such a talented actors! The PD need to be good too to create a great rom-com.

  42. 42 biankoy

    anything with Moon Geun-young and I’m in!!! and with Park Shi-hoo nonetheless. Thank you Dramagods!!!

  43. 43 Alyyyy

    The setup makes me cringe. I’m really hoping the heroine won’t be a bubbly airheard. Moon Geun Young is amazing in serious roles.

    I’ll only watch it because of these two leads. Considering their stardom, they must have picked an amazing project to follow-up.

  44. 44 MsB

    ” I KNOW! Who’s excited?”
    *jumping up and down excitedly* I literally shrieked out loud as I read the title of the article! Number 1 fangirl of MGY and have seen everything she’s been in! I have been waiting and waiting and waiting to hear news of her return! But to couple that with PSH’s return at the same time? Just in time for Christmas!! What a glorious year its been!

  45. 45 canxi

    I love her. I love him. They’ll be cute.

    And I hope MGY character isn’t ever so optimistic in that candy girl way because I feel like those girls tend to be one dimensional. I hope she has a serious, takes no BS side. Hoping~

  46. 46 MI RAN

    I think MGY looks retarded most of the time. She annoyed me so much in MSOAN and I don’t understand the hype surrounding her when she has been a retard to me. Her acting sucks.

    • 46.1 kyary

      rude much?

      • 46.1.1 pearl

        Correct… There’s a huge difference between giving your opinion and being rude. O well. You can’t please everybody. You can only please almost everybody.

    • 46.2 eh

      wow this comment is so offensive and unnecessary.

    • 46.3 fe

      Mi Ran,

      The term is mentally disabled. You should also look up cyber-bullying.

    • 46.4 Rui

      It is not Hype. She is a talented actress.

      Guess you just watched MSOAN and hate her.

      Oh, such good person you are!

  47. 47 nonie


    • 47.1 Steph

      Lol, yes! I can’t picture these two in a romcom together, but I flove them both so BRING IT! Super excited and hopw it’s one recapped here.

  48. 48 Dorotka

    Me! Me! I’m excited! And I even don’t care for the story! ^^

  49. 49 vbs

    not so fond of MGY and i like PSH and those in the same drama,i can’t that working at all

  50. 50 Nma

    The story can suck for all I care…

    I saw Park Shi Hoo’s name and I completely SPAZZED out…completely! (my brother is still looking at me like I’ve lost my mind)

    As long as that man is on my television screen twice a week…you sure as hell can count me in!

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