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[Drama Chat] When dramas hit your wallet

We can pretend that PPL doesn’t affect us, or that seeing an awesome jacket on a drama heroine doesn’t give us outfit envy, but when it comes down to it, dramas do hit our wallets. From time to time. In small ways. You know, not like I want to go out and buy a top-of-the-line Dyson stick vacuum or the latest folding Samsung smartphone or anything. Heh.

PPL is admittedly effective, but it’s not the only way dramas hit our wallets. Sometimes it’s just a little detail of the show that captures us — and then, buying a new K-drama-esque headband or a knock-off designer coat or even a teapot (true story!) can not only satisfy the itchy fingers in a way that doesn’t break the bank, but can also bring a little K-drama magic into real life.

 

How have K-drama hit your wallet? What have you bought solely because of a K-drama? (Don’t worry, this is a judgment-free zone.)

 
Let the chatting begin!
 
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PPL never works better. Our family got two Dysons. XD As we're living in a dusty country, the Dysons work well and help us a lot when we have to clean our house. Being able to vacuum small dust particles on our beds effectively is one of the best things we love about them.

There are many other things Kdrama I added into my life. I was in a phase of scrunchies while and after watching Start-Up (TT - TT Ex-BB). I had Korean buffet when I had that crave after watching some scenes in Kdramas when people start eating some Kdrama dishes in a tasty way. I almost got myself that Kahi balm stick because Kim Go-eun always applies it in TKEM no matter where she is in the drama *coughs while being on a stakeout coughs* *coughs SFL also applies it on MOO-HAK's face in Dali and Gamjatang coughs* , but thank goodness I didn't do that.

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Ah ramyeon, always satisfying to be eating some before the show makes you hungry :)

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It is not PPL driven, but a culture thing when I feel like going to a real Korean market to buy real Korean food. Does that count?

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I don't think PPL really works on me...

The clothes's style suits them but I can't really imagine myself with it. Objects like phones, vacuums, etc. are pretty expensive and if mines work well, I don't want to change. I don't have a big interest in cosmectics, I like Korean brands but I don't choose because I saw it in a KDrama.

I think the only thing I could be tempted by, it's their chicken! But there is no place where I live. Subway, Macdo are pratical sometimes but it's not an influence from KDrama. Their usual meals are the thing that interest me the most, I want to test everything.

I like to see Swiss brands in Kdrama on the other side. It makes me smile to think Swiss products reach KDrama world.

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I remember the PPL of TAG Heuer watches from Switzerland in SUITS (2018). In episode 11 Kang-seok (Jang Dong-gun) gave Yeon-woo (Park Hyung-sik) a beautiful TH watch to remember his first successful solo case.
(Aside. I searched Amazon for the watch I thought PHS received and later I kept getting emails promoting TH watches to me lol. Totally out of my price range. I thought, “who do they think I am, Park Hyung-sik”?)

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The most fresquent these days is Nescafé Dolce Gusto, I think.

For watches, Vincenzo had a lot of beautiful ones! Hublot, Tag Heuer, Zénith.

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I am not really PPL-afflicted either, but (1) whenever I see a fountain pen used, I HAVE to identify the brand and model; (2) my wallet still gets killed by the embarrassing number of streaming subscriptions I pay for each month just to access k-dramas.

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Oh, I don't really pay attention to brands of fountain pen. I don't know a lot of them, Montblanc and Caran d'Ache...

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Haha isn’t that the truth, kdrama hits our wallets with the subscriptions! 💸💸💸

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Yes, all the subscriptions for streaming sites ánd VPN! I've recently been contemplating getting the Galaxy flip 3 that is in possession of every netflix kdrama character. It fits easily in all pockets! But who am I kidding, my current phone can last another 2 years.

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Everyone who visits SK should try its fried chiken! Trust me, from all Korean food I tried during my SK trip, its fried chiken taste that is still linger in my mouth. It is special, delicious. Even I tried to buy Korean fried chiken made in my country, swear god it is tasted different, nothing compare

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I think I liked Holly's Coffee breakfasts more... and the classical Korean BBQ (with the pipes above the stove). I also had one fantastic bibimbap during my travels.

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Oh I tried it! It was pretty good. But sadly, my memory of this night is more about the big earthquake that happened during the meal and once again after.

The last summer, I was in Salzburg and they have a great Korean restaurant that makes fried chicken. We went twice and took it twice :D I can eat other meals where I live like Korean BBQ.

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When I had chimek in Korea for the first time in 2015, the chicken was served with 2 scoops of vanilla ice cream?! It was really weird but strangely tasty at the same time. I'm pretty sure it was just that particular restaurant that we went to because I've never seen it again since.

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Last night while watching the Thai F4 I saw an elaborate KFC commercial during the show that pretended to actually be part of the show--a several act romance subplot revolving around a mutual love of greasy fried chicken.
It was pretty funny, but it didn't make me want to buy KFC. That was my first fast food job as a teen, and it's a classic "having worked there I never want to eat there" scenario.
I've tried several recipes for korean style fried chicken, though, as a result of the constant "fried chicken and beer" meals in kdramas, and even the recipes produced delicious chicken. I'll bet its even better in-country.

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The KFC PPL at the end of F4 makes me laugh. MJ has barely a role but they made a PPL only for him :p

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It hasn't affected my wallet but it definitely will.

The two PPL's will be thin framed glasses (Hospital Playlist) and classic coats that add wonders to your costume.

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Such a timely post. It has hit my wallet recently. I have mostly managed to steer clear of kdrama merch until Our Beloved Summer came along. This is not so much PPL but on merch, if there is a difference. I recently purchased the OBS OST since I love the drama and OST so much. I love the OST and everything that came with it. I have no regrets.

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Wow! What a timely article! We are in need of a new vacuum, and I’ve been thinking, “How ‘bout a Dyson?” Ha!

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Recently it's been Maxim coffee and Honey Jujube Tea for me. Haha! I blame Our Beloved Summer for the latter. Arf

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I saw a honey jujube tea at a korean store too and bought one months back before OBS. I like it.

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I was tempted with that Flip Samsung... it looks so cuuute... but then I looked up the price...
Thus my spendings are limited only to local Asian shop (I love kimchi and the fried seaweed)... and occasional DVDs.
(And yes, time to time I buy Maxim coffee 😁)

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Yes, I saw both the gold and the flip Samsungs at a local shop and was thrilled to test them... Until I saw the price tag. Yikes!

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I haven't bought any products from Korean PPL, but I do want to try their coffee mix sometime, despite my hate for instant coffee because they make the process look visually appealing even though the end result might look like a murky water. I mean, most dramas on an average spend atleast 10 secs on the instant coffee by having someone with beautifully manicured nails tear open two packets in one swift pull and pour the contents into a mug, mix and take a sip, post which they give an expression of having solved or dwell deep into their character problems.

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Warning: it's terribly sweet 😆

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Oh my god. I have bought whole outfits and statement clothes because of kdramas lol just take all my money T___T. Jeon Ji Hyun, Jeon Do Yeon, Shin Mina, Gong Hyo Jin - I swear their stylists get me every time with their outfits. Pretty much all of Cheon Song Yi's looks and outfits in YFAS are iconic to me. Sometimes I do get obsessed enough to try and find an exact piece they wear, but mostly I think they enable me to wear things in real life that I wouldn't have dared to pull off otherwise (hot pink lipstick, oversized leather jackets, puffers, purple pants!) and it's fun to feel like I'm channeling the character's aura in a way :')

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Hmmm since pandemic I am learning to cook K food, soo..... I buy those various Korean noodles type and cooking ingredient which becomes a bit expensive because they must be imported.
I tried maxim coffeee too because IU in My Ajjusi ha ha ha but coffee from my country is way better. So just once try and enough

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Not technically Product Placement but it was definitely the placement of jjajangmyeon product in Reply 1988 that led me to Maangchi's recipe. ;)

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Ha! A dyson hair dryer and vacuum :) very expensive PPL. but I love both.
Plenty of Korean skin care products from face masks to serums. Happy camper again!
I tried the Maxim coffee but didn’t like it.

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The Dyson hair dryer/wraps have been on my wish list for so long....

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I offered the Dyson hair dryer to my sister for Christmas 2 years ago. She's still very happy with it!

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I wish I was your sister!

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Last year bought a vacuum of the same model but from a cheaper brand, and now I'm stuck with a still pretty expensive vacuum that doesn't vacuum particularly well and has a crappy autonomy time. If only I wasn't such a cheapskate 😭

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When I had my first D vacuum cleaner, it was magical. Then some years later, I switched to an upgraded version - a cordless one and it was no comparison to the old hand carry model.
PPL or not, doing due diligence is absolutely critical.

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I am sure the corded one is much better. But I do have the cordless one. I live in a small apartment and its perfect to store in a closet and it goes under the sofa/bed etc without much hassle. It also clean very well..
lol, I sound like a PPL now!

Sorry @flyingcolours.. hope someday in future you can replace it with a one you like..

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I thought i was pretty immune to PPL (Subway PPL worked the total opposite on me , i started hating it), until I saw a neck pillow in Start up worn during work. Idk if I've seen that use of a neck pillow before in any dranna but in real life I've always associated it with travel. It helped in wfh and that finally lead to two other people in my family buying it for work. Soon after I also caved in to ramyun which I've been avoiding for quite a while. I guess my intestines are better off not eating them. Skincare has been a staple in my life but that's not due to dramas rather the influence of kbeauty in general. I've never been interested in clothes or shoes unless they stand out like GHJ's outfits do but that's all. I never want to buy them. However, The Z Flip did catch my eye but that is obnoxiously expensive and phones are one thing that I don't feel like spending a lot on anyway as my use is barely limited to this site and one more app on the internet.

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I am a sucker for the instant coffee, but I usually mix it with black coffee because it's too sweet otherwise.

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Uhh, I keep a Netflix subscription because of dramas. Does that count as hitting your wallet? Because then that’s the only time that counts. I do love Korean food, but I’ve had it from way before I ever started watching dramas. PPL is useless when you’re too poor to even consider getting anything you see onscreen, which has unfortunately always been the case for me.

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This is me with the Netflix subscription.

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Agree that most ppl is for pretty high-end stuff / stuff that isn't easily accessible where I live, which renders it useless. Or it's Subway PPL, but I prefer my sandwiches to be made of real bread, so it's a pass. I still loved the Memories of Alhambra Subway PPL, though!

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LOL that was a truly inspired Subway PPL 👍🏼

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There are some good PPL when they're integrated to the story.

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Oh I remember that! Which is saying something since I barely remember the actual plot of Memories of Alhambra. It really was surprisingly creative.

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Me and my subscriptions to Netflix and Viki plus to watch kdramas :((

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After watching "What's Wrong with Secretary Kim," I was obsessed with rounding up as many pencil skirts and silk blouses as possible. For the first time I even tried to hunt down specific styles worn on the show. But I got sticker shock pretty quickly, lol, and decided silk is impractical anyway, lol.

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I can't afford any of the PPL shown in any of the shows (granted I do own a Dyson vacuum, but that was an unrelated purchase) but what ALWAYS gets me is the food. Jajangmyeon is on heavy rotation in our household, as is rabokki (as I can never decide between the two). Last year, I caved and bought a big box of Maxim coffee (very expensive where I live) and Kopiko candy after watching Vincenzo - but my excuse is I'm a caffeine addict anyway!

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Rabokki is my heart.

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The kopiko ppl cracked me up cos it’s such a familiar childhood candy & i never thought i’d see it in a kdrama.

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I've never had an americano until watching Korean shows. Maybe I need to add flavored syrup because I don't know how Koreans drink watered-down coffee. To me, coffee needs milk, so I'll stick to cappuccinos and lattes. Korean abbreviations (아아 iced americano, 따아 hot americano, 아바라 iced vanilla latte) are cute though.

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I’ve always wondered why k-celebs seem to only ever drink americanos, at least from what i see on dramas and other medias. I’m a milk coffee kinda person as well.

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I read it's because americanos have less calories with no milk and sugar.

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While I've definitely taken cues from dramas for clothing styles, the one specific product I have purchased because I saw it on a drama is NARS Powermatte Lip Pigment in Warm Leatherette from Live Up to Your Name. It is the perfect rich berry tone and does not move after applied. I had already loved the brand's products before but this specific color and product caught my attention in the drama when Kim Ah-joong applied it to Kim Nam-gil in that cute lil date scene. I looked it up pretty much right away and bought it that week, and have repurchased this color and others since then. (I realize I now sound like PPL but it really is one of the the best lip colors I've used, and I know my lip color.)

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I remember that color and got one too (with your help on which one it was). I love it and miss it. Sadly with the masks I have not bought any new lipsticks and got only the occassional lip tints.

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Omo! That purplish lipstick is the one you’re talking about?!? It was so funny on KNG’s lips. 🤣🤣🤣

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Am I the only Beanie intrigued by that Kahi moisturising stick that kdrama people share randomly all over their faces? Didn't buy it because it isn't very accessible where I am, but I sure looked it up 😂
Also, been tempted to make kimchi and yuja tea at home

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I did but it was so expensive + shipping!

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I love yuja tea.
Blame yumi cell for that ha ha
It is around 4-5 USD for 500 ml here

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I was! But I decided it wouldn’t worth the purchase so..

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The biggest PPL influence on me are those Gentle Monster sunglasses that are worn in every kdrama! I end up purchasing a pair for every other kdrama I watch, and I LOVE those glasses. Really perfect for Asian nose bridges.

The most expensive PPL item I was influenced to purchase was Hong Chayoung’s amazing Aquazzura pumps that she wore in Vincenzo finale.

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Yes, I looked those glasses up, too, but decided it was too expensive for me.

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Hyena got me looking up Gentle monster sunglasses and Adidas tracksuits 😂

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I completely forgot about this! After watching 'Touch your heart' I went and got a Gentle Monster sunglass! I love it.. the flatba definitely has an appeal.

Thankfully I dont wear heels.. or I would be shoe shopping too!

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Over the last year I've been noticing that ppl is becoming slightly more subdued when it comes to extravagant items like led-masks or massage chairs. Cars and watches and food are all very well, but personally, I miss those crazy ppl moments that put writers creativity (and cringe) to the test 😂

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I guess you didn’t see Ghost Doctor. 😂

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No one beats the led robot mask they all wear in TKEM.

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Oh and those packaged kimchi they ate on a stakeout, also from the same show.

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Kimchi to go was an intriguing concept, ha! And don't forget those ginseng+vitamin sachets everybody slurps at random moments. Also, people seem to always have hangover drinks at hand, to recover from the ubiquitous soju drinking, I guess

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😂Yes! They seem to have many things to relieve the hangover symptoms. I remember they have this jelly thing you eat to help you relieve your hangover faster in Run On. 🙂

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I remember that! I get really bad hangovers after moderate drinking - say, anything over 2 small beers -, so I drink very seldom and can't really fathom how people are able to go to work after alcohol binging like what we see in kdramas, because if I did that I'd probably end up in the ER 😂
Maybe all their anti-hangover stuff is effective and we're missing out on it. Still, I guess it's better this way 🙌

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Speaking of hangover cures, shin ramen is one of my go-to hangover foods.

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Don’t forget the kimchi also travelled across time and parallel universe

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The latest smartphone!

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Food. I have even had Korean Fried Chicken (at a sushi place run by Koreans), Bukgogi, etc. My son loves kimchi.

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Not really PPL but I got all the books from It's Okay Not to be Okay.

I get tempted occasionally but then I realize that I'm broke so... lol

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Good for you! I looked them up online but the price got crazy so I backed off. But they were stunning books. Did end up running into a t-shirt with Mang-tae and Teary on it which was more on-budget...

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I ordered them before the "boom" so I got quite good deals. Also ordered them in batches with my kpop albums to save on shipping. The ones I see advertised these days are crazy expensive though. I wouldn't have bought them for that price.

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Aside from the need to pause a show while I make instant ramen (or go out for tteokbokki—true story), I was only influenced to buy something non-food related from a k-drama once:
I’ve always loved classic sneakers from the 70s and 80s and when I watched Wok of Love a few years ago I kept focusing on Junho’s Nikes. I couldn’t get them (or him?) out of my head and ended up custom ordering a pair of classic Nikes before I finished the show 😆. I love them though!

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Sneakers are a good one! I usually notice clothes too, but I can't afford any of it. Sneakers, on the other hand, are usually a lot more affordable and I wear them on a daily basis. Yellow All star boots, white all star low tops, black vans... Those were trends outside of dramaland too, though

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One PPL that brought a little smile was seeing a Dunkin’ Donuts franchise in Incheon International Airport in WHERE STARS LAND (2018) (Viki US). I grew up close to where DD started and I thought, “wow DD has made it all the way to Korea”. Independently I do like DD coffee.

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Folding phone "check"
Dyson "check"
Cute head band, earring, or accessory "check"
I'm not an impulsive buyer. I'm the type that uses an item till it breaks. But, yes, the PPL does influence what I choose next.
When i needed a new phone, I looked at the samsung flip because I saw it everywhere. I ended up loving the phone since I use small bags.
PPL is like window shopping.

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I saw the headline and thought, oh, I’ve not bought anything due to PPL 🤔 And then I remembered that Kopiko candy (2 flavors) is on my shopping list 🙄
And I still buy Chocopies because of Kim Sam Soon.

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Our family bought a Korean kimchi pot and we make a lot of Korean food now as well. We’re on a first name basis with the Korean store owner in town. Melona bars are always stocked in our freezer—thanks to @sicarius. My daughter has the cutest pencil cases, head accessories, etc. We’ve been to Miniso and bought kdrama plushies from Goblin (Mr. Buckwheat, Grim Reaper, and a little Goblin). We have a fleet of robot vacuums, handheld vacuums, Metal rice bowls, metal chopstick, long-necked spoons, goodness. What haven’t I bought would be an easier question to answer.

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Did you buy the famous massage chair? :p

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No. But my in-laws did!

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Waow! It's worth it?

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Oh my gosh, I’m so jealous!

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I freakin' LOVE Melona ice cream bars!

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Dang @db-staff recap/thread tags are still not working.

But otherwise- hehehehe

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Oh, just remembered! Got myself some earrings like the one Seojun ( Hwang Inyeop) wore in True Beauty, they call it cuff chain earring. For a fleeting moment felt tempted to get myself a mullet, but reality settled in and realized on time that that look only works if you have Hwang Inyeop's face 😂

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😂 😂 😂 OMG. Haircuts, yesss! Luckily I've always realized in time that it’s probably not going to work on me

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Omo haircuts. I've had an angled bob several times in an attempt to look somewhat like Kim Yoo ri in Master's sun. The hairdresser tried to tell me that it looks good on her because it's set properly but I know babe, it looks good on her because it's her 😂 I'm very tempted to get Chae Soo Bin's haircut in Rookie Cops. She has the perfect heart shaped face and I'll look terrible with the same cut but I guess I'm determined to get it now.

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Chae Soobin's haircut is really cute! I didn't even watch that drama and noticed it in some screencaps on the Beanie-wall. Kdrama hairstyles are a thing. When Itaewon Class aired, I remember Kim Dami's hair also got a lot of attention

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PSJ hair cut in Itaewon made him look exactly like a chestnut which made sense i guess considering the name..

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I keep on realising how much stuff I end up buying because I find it cool in kdramas... Three years ago changed my "50's secretary"-style glasses for a pair of retro round glasses, all because Kim Yoojung looked super cute in those in Clean with Passion... It's probably the only reason I still remember that drama

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I loved her combo turtleneck and long fluffy coat.

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From Hotel Del Luna - I love IU's earrings and outifts in the drama. I confessed i searched and bought some knock off designs just because they were so pretty!

From It's Okay To Not Be Okay - Again, I bought some knock off earrings. Please don't judge ><

From all other kdramas - Soju/Makgeoli/Fried chicken/Army Stew/All other food (they made them look so delicious!!!) However through this, I found I still preferred beer to soju/makgeoli loll

Next purchase consideration - the miracle korean ginseng sachet? It looked so good!

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I used to think I was immune to advertising, but Korea knows how to get past my defenses, lol. It's mostly books for me. Koreans LOVE books (I cannot underline that enough!) and often there is a book or a poet who gets a bit of product placement. I've got a whole shelf of Korean poetry now...

Not brand specific, but I've seen enough effects of Korean skincare compared to western results that if I'm going to go out and buy new skincare products, they sure as heck need to be made in South Korea. :D

I suppose I notice whenever I happen to have a product made in Korea. I didn't buy the washer in the house I am renting...but I sure as heck notice it's a Samsung (it even sings the same little song when it's done that I've heard in dramas. It's also the best washer I've ever had, no I am not being paid for this product placement statement, lol.) If both items I'm considering are the same in price and quality, er...yeah, I'd probably pick the Korean one.

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Do you read Korean? Because it's not so easy to find easily translated Korean books.

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I'm rarely affected by PPL as I'm terribly uninterested in fashion and beauty products. But if it was possible, I'd love those rings featured in Flower of Evil, they are magnificent. That, and some Maxim Gold.

But, I tried making kimchi once as a result of kdrama. It didn't work out though. I used too much gochujang, forgot to open the jars to release air bubbles and got struck with pregnancy nausea mere days before my jars decided that they couldn't hold the pressure anymore.

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😂 Did the jar explode? Poor you!!

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The jar made a sound which made me open it, and voila! A lot of sauce on the windows and everywhere else. My husband cleaned forever while I sat on the balcony pinching my nose. The power of fermentation.

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Poor you and your husband!

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I used to be immune by obvious PPL. And like some of you said, even disgusted by Subway PPL ... But I clearly not immune to soft PPL ... I always see something I like or I want in kdrama be it
1) fashion style (Seo Yea Ji outfits in It's Okay not to be Okay, or IU in HdL, working outfits, hanbok)
2) a character personality: hard working, positive personality (like Kim Tae Ri in TFTO) ,
3) Korean Food ( example : I want a try sogobchang (grilled beef intestine LOL), make doenjang etc.)

These days I'm into Korean furniture & interior design style.
I keep on searching the sofa brand from Thirty Nine, the one Cha young and Mi Jo's boyfriend have. I also search for Mi Jo's egg chair.
I also want to live in a hanok style house or have a Korean "patio"//"balcony" (indoor glass house that look like a balcony ) (tou can see it nowadays in Park Min Young appartment in L&W Forecast)

Conclusion: so far only Korean Food broke my wallet

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The most expensive kdrama for me has been *Romance is a Bonus Book*. Ever since I watched it for the first time I have been mad about coats. I tried counting them once and miserably failed - and ALL of them are beautiful!

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I wouldn't really say it's PPL...

But the one thing that has gotten me to look around is the burgundy leather jacket in Sisyphus: The Myth.

The jacket first worn by Chae Jong-Hyeop in the beginning. Then Park Shin-Hye took it for a good chunk of the show!

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I have tried "dried red dates" jujubes after seeing several ladies gulp them... and jujubes are soooo good ! It's a totally new fruit for me (I live in Europe) and I didn't know jujubes exist before dramas :)
I am trying to find kimchi.
So as many others, it's the food.

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Do you watch cdramas? I haven't seen anyone munch dried jujubes in kdramas but they are aplenty in the cdramaland.

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Yes I have started cdrama last december.
The romances are tropey, but that's part of the fun for me. And I find myself draggued in cdramaland more and more. I like that the episodes are shorter, the cute teams. Kdrama have more attention to details and richer characters caracterisation. I'm less emotionnaly involved in cdramas.
I have not found excellent actors such as Ji Sung or Lee Joong Gi, or masterpieces such as Healer, The master's sun or Hello monster. However i greatly enjoyed Love at night, I am the years you are the star and Hello the sharpshooter.

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PPLs definitely worked on me 😆
Maxim and Kanu coffee, Citron and jujube teas, ramyeon that I don't eat lol, Kbeauty products, Atelier cologne, Neoflam pots and pans, Samsung S21 Ultra are the only products I can think of this moment but I may have purchased more 😆 🤣 😂

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Zora!!! 🤣🤣🤣

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😆 🤣 😂 the power of subconscious suggestions!

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Something something Melona something something.

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For me, I was obsessed with the gentle monster sunglasses used in CLOY. I very nearly got a pair before I was rudely reminded I very often lose my sunnies..
Another ppl that hits my wallet is make up/beauty products. I can't remember which drama now but I got some lipsticks and creams coz I saw them on a kdrama knowing full well it was ppl

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Do Beanie Boxes count? I like the noodle lover's version.

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I bought a pair of Golden Goose sneakers after seeing Kim Soo-hyun wearing a pair in You From Another Star. And after watching a number of sageuks, I bought fabric to make my own hanbok. I'll take it with me when I visit SK later this year, because it sounds like I may get in to visit some palaces for free if I wear hanbok. :-D

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