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Celebrity: Episode 1 (First Impressions)

Netflix’s new mystery-suspense thriller Celebrity premiered this week, full of graphic overlays and jewel-toned lights. The drama digs right in to its story giving us a likable heroine living in an unlikable world. With hashtags for episode titles and emojis galore, I can’t decide if this is supposed to be satire or just superficial fun. Maybe that’s why Netflix dropped all twelve episodes at once — so we wouldn’t be too put off to find out.

Editor’s note: This is an opening review only. For a place to chat about the entire drama, visit the Drama Hangout.
 
EPISODE 1

Netflix's Celebrity: Episode 1

When I first heard about this drama, set in the cutthroat world of influencers, I instinctively assumed I’d hate it. But when I heard that Park Kyu-young and Lee Chung-ah were starring, I thought, wait, how bad can it be? And after watching the first episode, I still feel torn between these two positions.

On one hand, the whole thing feels like a meta-ad chock full of closeups on luxury labels and Instagram PPL (how many times can they show us how easy it is to install the app?!). On the other hand, all the leads are so freakin’ likable that I can’t help but wonder if this is building toward a larger message, and we’re being purposefully misled with its vapidity.

Netflix's Celebrity: Episode 1

We open with an introduction to our heroine, SEO AH-RI (Park Kyu-young) — a power influencer with over a million followers — as she explains to us what an influencer is, what kind of power she holds, and the obscene amounts of money she makes (hint: so much she no longer counts it). We watch her turn a hole-in-the-wall eatery with no customers into an expansive (and expensive) restaurant with a line outside, just by posting one photo on social media.

The interesting thing about the setup is that this character is used to speaking directly to her audience, and so, she narrates to us while looking into the camera. But then, the drama adds another layer and we’re suddenly looking at a phone screen as our heroine addresses her followers. We see that the story she’s telling us is actually the story she’s livestreaming to her fan base. And so, the drama has pulled a little narrative trick, where we (the audience) are now lumped in with her fans as they hang on her every word. I have a feeling this is more than just a stylistic choice, but I’ll get to that in a minute.

Netflix's Celebrity: Episode 1 Park Kyu-young Kang Min-hyuk

With this storytelling method, we end up with two timelines. We’ve got the present time, where Ah-ri is livestreaming about how she got to where she is. And then we’ve got the backstory, shown in flashback, as Ah-ri narrates. In the past, we learn that Ah-ri is originally from a rich family but when she was 18, the family went broke (possibly something to do with her father’s death?). For the past 13 years, she and her mother (Nam Ki-ae) have been trying to make ends meet, living together in a humble house, with Mom running a tailor shop in Gangnam and Ah-ri selling cosmetics door to door.

Ah-ri is the number one sales person at her company, and we see her peddling her wares to a group of domestic workers in the home of a wealthy woman who we’ll come to learn is YOON SHI-HYUN (Lee Chung-ah). Ah-ri is a born product pusher, and we can see right away how she’d fare in the world of influencers, who are, after all, sales people.

At the start, Ah-ri has no social media accounts and isn’t interested in following anyone — online or in person. She has her own enviable style, natural self-confidence, and enough money problems to occupy her every waking thought without worrying about what other people are doing. So, she teases us, aren’t we curious about how she got into this business? She learned there’s a cheat code for becoming an influencer — don’t we want to know what it is?

It essentially starts because she has a connection to a power influencer named OH MIN-HYE (Jeon Hyo-sung). Ah-ri and Min-hye went to high school together, when Ah-ri was Burberry-backpack rich and Min-hye was taking her hand-me-downs. But now the tables have turned. When these two randomly run into each other, Ah-ri learns that Min-hye is uber rich from influencing, which makes Ah-ri curious about this online world of moneymaking she knows nothing about.

At the same time, Min-hye still thinks of Ah-ri as the rich, popular, naturally influential girl she went to high school with (with no clue about Ah-ri’s loss of money and status). So, Min-hye decides it could be beneficial for her to start hanging out with Ah-ri again (even if she thinks Ah-ri is a snob).

Netflix's Celebrity: Episode 1

The kicking off point is that Min-hye gets mixed up in an online scandal amongst a group of power influencers (who all know each other offline) and their reputations are suddenly at stake. The top influencer, BINIIMOM (Jin So-yeon), has publicly posted her text conversations with the other influencers, showing their true (pretty bitchy) selves, which are not in line with their online personas. We come to find out that Min-hye initially became famous by linking up with Biniimom, and now that they have beef, Binnimom is airing all their dirty laundry in public.

When Ah-ri attends a party with Min-hye, she learns this “secret” about how to get famous: be a parasite. If you latch onto someone who’s already famous, you can get famous yourself. This is the cheat code she’s told us about at the beginning. Our Episode 1 flashback ends with Ah-ri looking on as Biniimom causes a scene, crashing the party she’s not invited to and smacking Min-hye in the face as everyone looks on. This, it appears, is what Ah-ri decides she wants to be a part of.

Netflix's Celebrity: Episode 1

We end our episode in the present timeline, with Ah-ri livestreaming the story we’ve just witnessed. Then she speaks directly to all the influencers we’ve been introduced to. They must be afraid of this broadcast, she says — not because she’s giving away their secrets — but because she’s supposed to be dead.

We then see all the catty women from the influencer scandal looking at their phones in various parts of the city almost in hysterics about the fact that Ah-ri is alive. Ah-ri says she knows her murderer, who goes by the screenname _bbbfamous. This wraps our first episode with an intriguing mystery set up for both the viewers and the players in the story.

Netflix's Celebrity: Episode 1 Netflix's Celebrity: Episode 1

And so, I come back to my initial statement. I almost want to binge this one because I think they did a good job setting up the suspense (and I heard Junho has a cameo in Episode 12, which, I mean, what a way to entice me!). But the world the drama sets up is so icky — and just a little too on the nose — that I worry I’d be hate-watching the whole thing. Still, the visual storytelling device that pulls the viewers into the world of the drama — and makes us feel like Ah-ri’s followers — makes we wonder if this is going to be a cautionary tale. Will we be implicated in this (attempted) murder at the end as well?

The other thing that has me enticed is that all the leads are so likable. Who’s not in love with Park Kyu-young? That’s a given. But I’m also a fan of Lee Chung-ah, going all the way back to Flower Boy Ramyun Shop. And then there’s Kang Min-hyuk, who only showed up briefly but boy did he make an impact. I realized I have not watched him in a drama since Heirs ten years ago, and while he’s all grown up now, he’s still got that cutie-patootie smile that you can’t mistake anywhere. Just the few minutes he and Park Kyu-young appeared together had me a little hooked, not gonna lie.

In the end, my decision about watching comes down to this: what if my hunch is wrong and there isn’t a moral to this story? What if it’s a straight-up suspense thriller with no real social commentary? Can I sit through it then? And the answer is no. The first episode grated on me with its cattiness, gossip, backstabbing, and generic name dropping. And the ads for Instagram, along with a slew of designers, make this drama (on first impression) seem like a caricature of its content. Is this a real drama? Or are they just trying to sell us stuff? But then, is questioning that the entire point?

 
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Thank you for the impressions. I don't plan to watch it because just the word "influencer" turns me off; it's a topic/world I have no interest in seeing--though I can understand why others could. Having said that, I'm one to not judge a drama's worth mainly by "does it have a message or social commentary I can support." To me, if it's entertaining and well-crafted, it can and should override "does it have a good message" criteria. We can all debate whether we like a particular message or not, but to me that's different than evaluating the quality of a show or only liking/watching shows whose message I approve. Of course, people are perfectly free to evaluate based on the message, but that'd make for pretty boring, agenda-driven, one-dimensional analysis.

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No, you’re the cutie-patootie, @dramaddictally, for this weecap. I’ll happily give this a pass, for now, given what I’m reading. Too much else to watch!

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Grifters of the world unite. Like you, I’m saying, “next”!

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Thanks for your witty review @dramaddictally as I also am on the fence for this drama. Just like I was pulled in to the world of fangirling in Her Private Life, this show is a fascinating peek into a way of life I want no part of. It is a blinged out production - great visual story telling and solid acting.
I wonder, will it simply be a Cinderella story with a faux murder mystery twist? Guess I will pop in from time to time to test my hypothesis.

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I actually enjoyed the show except for the "romance" if it can be called that. The idea of influencers are fascinating because influencers do so many different things, but they showed a very select group of influencers in this drama and treated them like they do any conglomerate type drama we have seen. Some can be vapid disgusting people, others can change industries. For example without a great many darker-skinned black influencers, the make up industry would have continued to ignore black women. So the fact that they showed this select group and showcased the FANCIEST of PPL made me laugh.

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I’ve almost finished watching Celebrity and it has been really entertaining. Plus I’ve discovered Kang Min-hyuk…wow. I also think it does a brilliant job of shining a spotlight on the world of influencing or the online salesman and the lengths human beings will go to in order to succeed. When you feel uncomfortable, that’s a sign that the script has been effectively written. Yes, some of the characters are completely unlikable but I’ve come to expect this from a lot of dramas and wish writers would create more nuanced characters but I digress.

Even if there was no deeper meaning I would have still watched this show. Not every show has to be some classic with a lesson. I’m also watching Mr Sunshine so this was a nice break from that show (which I’m also enjoying). I’ve watched well over 70 Korean dramas and some of these ‘healing dramas’ are frankly beyond boring.

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Actually this show does have a lesson, it shows you precisely what goes on behind the scene in the lives of these celebrities. It is a cutthroat world, and people do all sorts of disgusting things to get to the top. Our heroine did use some of the nasty means common to people in that place, but she never lost her conscience. When her actions (or inaction in this case) contributes to the death of an innocent, she was able to come clean about the role she played, even at the cost of losing everything she has struggled to build. At the end, she could easily have rejoined that world again, but she chooses to walk away, that’s some serious character growth.

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The only "social media" platform I use is LinkedIn. I have no intention of getting anything else, and this show isn't changing my mind, but damned if it didn't suck me in from Episode 1.
Yeah, there's all the shallowness and bitchiness and cattiness expected from influencers, but there's also Kang Min Hyuk, and Park Kyu-young is doing a great job getting me invested in her rise and fall.
One of the commentators above said not every show has to have a lesson, and I have to say I heartily agree. I feel like a lot of criticism of content these days comes from the fact that there's no moral or takeaway or that it doesn't make any kind of stand or statement. Sometimes, there's no need for that. Sometimes, you just want to lie on the sofa on a Saturday and binge seven straight episodes of a "dead" influencer spilling the secrets of her former scandal-ridden coterie.

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If I were ever on-board for this drama, that is solely bcoz I missed Kang Min Hyuk in dramaland for a longgggg time! He had more attraction under his sleeves compared to Park Hyung Shik during the Heirs drama.

Otherwise, I will be in the same questions as @dramaddictally regarding the moral of this drama. Same goes for The Glory, my finger couldn't click to press the play button as revenge in social life isn't really my cuppa of tea in dramaland 🥱

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I am already Episode 8 . It was fun to watch so far because all characters seem extremely cartoonish ! How can I take them seriously :) Rival influencers only shouts or plots something terrible . Female Lead is also not so interesting whenever she got a revenge or managed to a step head of them I don't feel 'the victory' .

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I am not sure we will watch this on either, although I did put it on my Netflix Watchlist. I am on the fence.

Could this be a good hate watch? Occasionally indulging in a good hate watch can be fun- and vastly increases my appreciation for a truly good show. That being said, I do not do very many hate watches, the fact that I only rarely do so is part of the fun.

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In my own view,i really enjoyed the show it was an intriguing watch that drew me to watch the next episode until I watched it all in one day 😌, and I would say it's not necessary all the time for all the shows to have a moral lesson

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I watched it in one day too. While a moral message may not be necessary, it is good to have one

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Thanks for the first episode review. I decided to watch it and enjoyed it.

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I watched the clips of the show in the morning on youtube and here I am, after binge watching all the 12 episodes. I am not on any social media so the series was my first introduction to the influencer culture. I didn't mind the 101 for dummies that they gave. It actually helped me understand who influencers are and how they work. For me the series was very addictive. The premise itself was interesting and the overlapping present-past narratives really kept me hooked. I was really anxious to find out what happened to Aa ri and how. The drama was layered in that it showed the psychology of the people that are around us. Not just influencers. As a person who has suffered from workplace politics and sabotage, I didn't find the villains cartoonish at all. It was the actual truth that how even bitter enemies can band together to tear down someone they perceive as a threat. People's jealousy and the extent to which they go to ruin someone should never be underestimated. Many reviewers online felt that the collective anger of the characters towards Aa ri was a unbelievable. But you have to understand the meteoric nature of her success. She had achieved great milestones in a very short time especially being from such a simple background while the others had used every crooked trick in their book to do the same. What also threatened them was Aa ri's talent. Many characters in the series had double standards. They considered Aa ri scum but felt dwarfed by her success anyway. They knew that the people they were otherwise surrounded with had no real talent whatsoever. They were only surviving by leeching off each other. Though Aa ri's relied on Min Hye in the beginning, there were a lot of things that she accomplished on her own. And nothing scares people more than genuinty. This is why they all rallied together to destroy Aa ri. It wasn't unrealistic to me at all.
Also I keep hearing people say that villains appear to be one dimensional. I disagree with this. Sometimes villains are just that- evil. Not every villain is an Arcane kind who has a complex motive and layered personality. There ARE some people in real life too which can be classified into black and white. Good people - who do not have flaws of grave consequence; Bad people - who do not have any merit of grave consequence. What's wrong with showing that in a story? In our childhood, all of us liked the story of the brave prince defeating the evil monster. Do we always have to show that the monster was not that evil or the prince was not that brave?
In this series too, I didn't find the villains to be one dimensional. They were simply THAT shallow and vain. Infact, they were consistently vain. They thrived by leeching off each other. Lived for ten minutes of fame even if it left them broke. They did everything they could think of to maintain their 'image' with no depth or character of their own. I found that to be an accurate description of many real life people especially those...

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I feel like almost always with kdramas in these last few years is that they're able to create a very intriguing set up, then literally don't know what to do when they're told to create a story out of it. I feel like celebrity definitely felt this way though, it wasn't as bland as some other dramas I wouldnt name NAME.

Regardless, Park Gyuyoung will always be a yes for me and her breakthrough is long overdue (hopefully with squid game 2...? if there's one thing I would want to come outta from her joining that project is she got more recognition so more lead role yey!). And to be honest, I don't know how many times have I watched Lee Chungah with this kind of mysterious but also soft and borderline emotionally tortured woman and I love her every single time (they honestly couldve gotten more from how interesting her character was, meh). I would've wanted more Ari and Sihyun scheming together tbh.

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It's a mindless binge watch. But wow is the romantic line weirdly written. There wasn't one time where you're like it make sense why she likes the male lead. And they get together because she pitched him an idea?? It's written in a way as if in the end he'd back stab her but ends up just being really into her? But also for no real reason? The ex backstory is also what?

Would have been more interesting if they just had the main storyline without all that nonsense. Or if they want have the ex and the male lead end up together. Would make way more sense then this dude trying to get her attention because she wore his ex outfit once and was confident.

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Did you happen to see The Fabulous, @waillingwombat? If so, how would you compare the two dramas? If not, NBD...I just feel that your POV would be interesting!

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I did check it out. But couldn't get past the second episode. At least with this show it's bingeable in the background to see the cliffhanger.

For the Fabulous, the ML was also badly written but in a different way. Either they cut his role or he can't act but you can't tell what he's thinking at all. He's also just perpetually smiling/smirking at weird times so his words and actions don't match up at all. He just seems to be there as eye candy.

With the clips and 2 episode I did watch. The difference at least is there is an established friendship with the female lead in the The Fabulous and advertised as an ensemble show (despite being one-note characters). The tone of the trailer and the actual show is very different. It was just kind of slow.

While for Celebrity - it's the female lead who's all knowing and then a set of revolving secondary character that interacts with her. But you also don't see how she becomes all knowing. She's just talks smartly the whole way through different situation and there's no actual character growth or her leveling up her game other than that single blackmail scene. It's just a series of coincidence and luck.

The only similarity is they have charismatic female leads and that's the only thing carrying the show.

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Not a Minho fan, huh? Me neither. Idols get parts no matter what, and there’s nothing any of us can do about it ;)

I watched The Fabulous all the way through but am not sure why. I don’t want to have that feeling again with Celebrity…but it sounds like I totally might.

It’s interesting that you note that the FL is in “inverse states of know-it-all-ness” in these dramas….it really did bug me that the FL in Fab ended up with literally zero desire to succeed in her life. I don’t need every woman to be a hero, but they could at least not be lame.

Thanks for taking this time, @waillingwombat. Your wisdom is greatly appreciated.

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I prefered Celebrity.

In Celebrity, there was a mystery that made the story quite interesting. The FL explained each step of her journey as an influencer wich led her to her death. The drama rested a lot on the FL and the actress.

In The Fabulous, there is this team of friends in the fashion world who tries to survive. But none of them was really interesting, no actors could change it.

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I haven’t watched The Fabulous but to me, Celebrity is an engaging watch. I binged it over two nights and am happy with it in a year with few watchable dramas.

PGY makes it watchable. It’s not an easy-to-please character but she pulls it out. As an audience, I can understand her doubts but also wish to succeed in her own terms.

The drama is effectively another version of Glory with a different setting. The antagonists in particular are a similar bunch. By the time we got to the drug plot with that actress having almost identical look as that in Glory, I kind of rolled my eyes.

I also like the romance part. Despite the sparse scenes the two have, each scene is full of sexual tension and re-watch worthy. Well, KMH should move onto a more substantial lead role. He’d be good for dramas like Heartless City.

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