Lee Da-hae extends role as kimchi girl

8 August 9, 2008August 12, 2008

by javabeans

Looks like Lee Da-hae has done so well hawking the Samsung-brand Hauzen kimchi refrigerator that they’re extending her contract with her another year, bringing her total time serving as brand model to three years.

As the face of Hauzen, she has capitalized on her cute, lively image, popularized the “asahk song” (asahk being the crunchy noise made by fresh kimchi stored — of course! — in the Hauzen kimchi refrigerator), and played on retro kitsch. Now she’ll follow those ads with a new CF showing off more of her feminine image. (I usually think she’s lovely, but I don’t like the prettily preserved, ‘50s housewife look on her.)

Her new drama East of Eden is also set to premiere soon on MBC.

Via DongA.com

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Tags: CFs, Lee Da-hae

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1 Annie

August 9, 2008 at 10:34 AM

I love how she can pull of both cute and mature. Can't wait for east of eden. Ldh <3

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2 ripgal

August 9, 2008 at 10:58 AM

Hurray Da Hae.. go girl! Another good CF year for her..
She's adorable.. but I'm not into the mushroom head too.. hahaha..XD

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3 daydreamer

August 9, 2008 at 3:35 PM

i confess, i use to really dislike her cutesy image but then i saw hello miss and my girl and thought she was hilarious (very pretty, too although her eye lashes were freaky in my girl).

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4 Miki

August 9, 2008 at 5:55 PM

I don't like her look here either. The hairstyle is strange, and makes her look old, whereas the cutesy outfit contrasts with the oldness. It looks like she's forcing her mouth wide open, which is weird because Lee Da-Hae almost always looks natural when she's smiling.

But people will probably like the cute reservedness (though I prefer her lovely side more). She's been selling the stuff, or they wouldn't be signing another year, after all. ^^