Whoa, this is a dramatic (and sudden!) step for MBC, which announced this week that they are not only cutting their daily sitcom What Is a Mom? (er, as in, What’s the Meaning of Moms Everywhere) but getting rid of their daily sitcoms entirely.
According to a senior representative with MBC, sitcoms have been on a continual downward trend, so they’ve decided not to continue with the format. It sounds so simple put that way, but it’s also a rather abrupt announcement that came without warning, even for the Mom show. It began in October and is a mere two months into its run; the rep stated that Mom was shaky from the start and merely decided to abolish its sitcoms faster than expected, leading to the early cancellation. Well that sounds like a back-asswards way of making a decision—or an excuse—doesn’t it? What rhetoric.
Apparently MBC did toss around the idea of getting rid of the daily format and creating a new timeslot on Mondays and Tuesdays, to air them twice a week like dramas (but in the sitcom hour, not cutting into drama hour). But ultimately that was a no-go.
Keep in mind that MBC has had some big hits in the sitcom realm, dating back to some of the first like Three Men, Three Women. They were home to the long-running Nonstop series, which had six seasons of its college campus setup, and three successful High Kicks. Admittedly the most recent crop has been pretty underwhelming (Standby and Mom had ratings in the 5% range), but it seems like a pretty dramatic decision to be making. Then again, MBC isn’t exactly known for patient, long-term-driven action is it?
In the absence of sitcom hour, MBC will eventually move up its nightly news hour from 9pm to 8pm and take over that slot. Meanwhile, in the immediate aftermath of What Is a Mom‘s cancellation, MBC is planning to air… nothing, yet. Yeesh. They actually cancelled the show before deciding whether it had anything to slot into that slot.
This means Mom gets all of A WEEK to wrap up its storylines; it’ll be pre-empted next Monday for election coverage, and will air its final episode on December 18. Originally given 120 episodes, now Episode 27 will be its last.
- Is this the end for general-programming cable dramas?
- Standby: An introduction
- More cable disappointments: You’re Here gets the ax
- High Kick 3: Episodes 1-4
- The perils of the live-shoot drama system
- SBS confirms cancellation of 9pm drama hour