Drama Casting & News
Ad Genius assembles cast for poster shoot
by | January 17, 2013 | 67 Comments

I’m still on the fence about KBS’s new Monday-Tuesday drama Ad Genius Lee Tae-baek, not sure I’m completely onboard the success-story drama about a hard-working country fellow who comes to the big city and makes it, but for now it does have an appealing cast.

Here are the main leads in the poster shoots, shot this week in Seoul: Jin Gu (26 Years) as our titular hero, Park Ha-sun (High Kick 3) as his primary love interest and aspiring copywriter, Jo Hyun-jae as a cool-headed “elite” ad executive, and Han Chae-young as an ambitious businesswoman who threw away her past in her pursuit to become a top ad exec. With terrible taste in pants. Yeah, I know, it’s “chic.” It’s also pretty fugly.

This sort of sounds like it’s Baker King with a cast of their unnis and hyungs, but it sounds like Ad Genius is aiming for a brighter mood. Hopefully less birth secrets and angst, and a little more feel-good moments. Hey, happy times can be dramatically interesting too!

The drama has also lined up a pretty solid group of veteran supporting actors, pictured at bottom: Bang Eun-hee (Life Is Beautiful, All My Love), Hong Ji-min (Golden Time), Go Chang-seok (Gone With the Wind), Shin Seung-hwan (Jeon Woo-chi), and Kwak Hee-sung (Hanbando).

I’ve seen most of them in action and they’ve got comic chops, so I can see how they’ll fit in. Hong Ji-min has a big personality and a dynamic presence, so she ought to be memorable as the creative director of an ad company whose current creative block has driven her to hysterics. Then there’s the ad producer played by Shin Seung-hwan, who has learned the art of covering up for his lack of skill with a glib tongue.

Go Chang-seok, who’s such a big teddy bear of an ajusshi, plays the president of a tiny shop and is named Ma Jin-ga. HA, are we going to get a bunch of Mazinger puns? He’s the father to Kwak Hee-sung, whose character is named Ma Yi-chan… and I dearly hope we get some My Chan jokes in there too. They’re right there! It’s practically mandatory.

Last but not least, Bang Eun-hee plays Park Ha-sun’s aunt, who’s hot-tempered and devoted to her niece, ready to do anything for her if necessary.

Ad Genius Lee Tae-baek replaces KBS’s current Monday-Tuesday show, School 2013, in February.

Via E Daily, ETV


67 Comments from the Beanut Gallery
  1. jmin

    please tell me who’s that girl on the header…. please….

  2. mimi


    should be in here somewhere:



    • 2.1 jmin

      http://www.facebook.com/photo.php?fbid=4359618833427&set=o.438659509512796&type=1&theater here she is, do you recognize who she is, i’m really curious…

      • 2.1.1 ck1Oz

        Too lazy to Google, but isn’t it the lead from Panda and the hedgehog? The one who died in Moon and the sun. Plus Playful Kiss.
        But the name escapes me.

        • jmin

          thanks so much i’ll do the searching, thanks for the info at least i have now an idea. πŸ™‚

  3. snow_white

    i’m definitely going to try this one as it looks like a light rom-com πŸ™‚
    and of course, the appealing cast…..

  4. Tishi

    Happy to see Chae-young on the small screen. And with Jo Hyun-jae again! If only it were Jae Hee. =)

    • 4.1 snow_white

      ya….jae hee-han chae young: best couple πŸ˜€

      • 4.1.1 SM

        which drama is han chae young starring in right now?

        • snow_white

          the drama about which you are reading in this post : “Ad genius….”

      • 4.1.2 mary

        SO TRUE!

        I wish they’d star in a cable drama so we can get proper smooches. πŸ™

        Or a drama where Chae Young ends up with Uhm Tae Woong is ok too. Hehe

    • 4.2 nasus

      yeah! i miss them jaehee and chaeyoung being on screen together (and of course the police daddd), one of the best drama couples ever!!!

      and wow, look at all those intriguing shoes! i hope to see more of them in the show, so i’ll probably watch it even only for the sake of seeing the shoes collection.

  5. YY


    • 5.1 Linda165

      Kang aaaaaaaaaaaaaaaaaaaaahhhhhhhhhhhhhhhhhhh!!
      OMG!!!!!!!! asdfghjkl;!!!!!!
      Wae nobody told me about this?

      Oh, hi YY πŸ™‚

      • 5.1.1 KANGly

        Here is DB’s previous post about Kang ah joining this drama


        • Linda165

          I can’t handle this right now!!! It’s not my birthday, I already checked, but THANKYOUUUUUUUUUUU ASSDFGHLJK!!!!! *fangirling*

          • pipit

            Linda, it’s already been a few days since I found out but I still can’t wipe out my happy grin. It think it’ll stick on my face for the whole year.

      • 5.1.2 YY

        Hi Linda!!!! King Kang rules!!!!

    • 5.2 pipit

      He’s looking even better than ever! My Kang Ah! The most handsome man in the world!

      Doesn’t he look absolutely stunning?

      • 5.2.1 YY

        Hi, pipit! Maybe they’ll do what Queen of Reversals did and elevate the second lead to main lead. I remember everyone was rooting for PSH back then and who knows, our Kang-ah may become so popular he’d go from Top Dog to Underdog, and take over the lead…..well, I can dream, can’t I?

        • Pipit

          I’m joining the dreaming team YY

        • Shin Haido

          Me too.. but i read that he gets antagonist role here, is that mean we would’t see much of his charming smilee…? :puppyeyes:

          • pipit

            Jo Hyun Jae not getting the leading role is already strange, but now they are going to make him an antagonist one too?

            Personally, I think by putting bigger names as second leads Ad Genius will give equal screen time, interesting stories and characters to both the leads and second leads. I also think that in this drama all the main characters will be likable (we won’t be having an urge to kill both second leads).

            If they are going to make Jo Hyun Jae an antagonis character I’m hoping that he would be an undercover fairy god father to the male lead. Showing his polish calculating facade to the world but once he sees this genius young struggling up-start with his idealistic views instead of pulling him under water he’ll smooth the path for the male lead to the climb up the ladder without none the wiser. Thus we could still go ga ga at our Kang Ah.

      • 5.2.2 Shin Haido

        yes, he is. JHJ… my heart beats fast whenever seeing his picture. lol.. and i’m a fangirl againn… lol

        • Shin Haido

          @Pipit : wa.. ur answer.. can i reply in Indonesian? lol.. can;t agree more. πŸ˜‰

    • 5.3 Anonymous

      Nothing against the main lead but why isn’t Kang Ah I meant Jo Hyun Jae the main lead? Wae? Wae????

      • 5.3.1 audrey

        Ikr!! That’s frustrating!! Isn’t he the obvious bigger star here?? maybe I don’t know about that Jin gu guy or his movie/drama/whatever. But he must in the level of Lee Byung Hun or WonBin to make JHJ the second lead…..
        I’m not even hie

  6. kopytko

    I hope the marketing people will do their job according to the title and provide us with good posters and interesting descriptions πŸ™‚

  7. Daisy

    I wish the main leads and second leads switch their roles XD I like the second leads way better than the first ones

    • 7.1 lenrasoon

      hahaha that’s what i was thinking, idg the casting decision to put them as second leads.

    • 7.2 YY

      Me too….don’t care about the leads, only care about Kang-ahhhh

    • 7.3 Shin Haido

      hahaha lol.. yeah me too… he’s way soo cool in that suit. but a friend of mine say, whether he wear a plain clothes or a suit he fit all of them and still looks handsome.. oh yeah, i agree…

    • 7.4 Super Cool

      I think it is just the promotional strategy to make the drama get more attention. you know,making the bigger names play second leads .
      At first,I’m confused when Han Chae Young is cast as second lead next to Park Ha sun. I mean,I wouldn’t be ok in a normal way even if HCY is cast as second to Song-Hye-Gyo,Kim-Tae-Hee or Jeon-do-yeon. But,I thought that it’s just the special guest star cameo-ish thing like HCY in Boys over flower or Lee Minki in Shut up,flower boy band.
      Then,BAM!! Jo Hyun Jae is the second male lead!! I’m like “ok,that’s it! it’s the obvious attention-inducing style of position-casting”.

  8. KANGly

    Normally I would root for the underdog, but dang it that is my Kang ah playing TOP DOG! So I root for the TOP DOG this time…

    Kang ahhhhhhhhhh

    • 8.1 pipit

      Who wouldn’t root for TOP DOG who looks that good in a suite?

    • 8.2 YY

      Can someone just switch the roles around so my Kang-ah becomes the lead? My Kang-ah doesn’t play second lead. He was born to play the lead. Period.

  9. bigwink

    Jo Hyun Jae!!! *grabby hands*

  10. 10 Gaeina Lee

    JHJ!! Oh my goodness, I love you even more when you’re neat, polish and sleek. Duh, heart, be strong.. *swoon*

  11. 11 β™ͺβ™ͺ β™₯ leehyuk β™₯ β™ͺβ™ͺ

    I’ll be watching this… for Jin-Gu – his first time as a leading man in dramaland…

  12. 12 alua

    I’m a bit confused why Kwak Hee-sung is listed as a veteran supporting actor? I just googled him, but there is only one drama to his name? Unless the websites I’ve looked at are incomplete (which does happen).

  13. 13 shhhhh...

    Who’s the guy on the 3rd picture of the last panel? He looks like a mix of Jae Joong and Choi Si Won!!

  14. 14 Phemmy

    Pretty Han Chae-Young! And ofcourse, my KANG AHHH!!!!!!!

  15. 15 OMG

    Damn u drama land for casting JHJ as second lead….how am I not supposed to root for my Kang-AHHHHHH!!!!!!!!!!!!!!!!!

  16. 16 Rach^^

    OMG KANGAH why so handsome?? *stares and pic and stares some more* πŸ˜€

  17. 17 lovin it

    my channn

  18. 18 DC

    Kwak Hee Sung! That gorgeous guy from Peninsula! I’m in!

  19. 19 bernie

    the flower-y leopard print-y pants… why. whyyy. whoever created those should never be allowed near fabric again -_____-

    planning to give this a try for park hasun πŸ™‚ idk, i like her alot. probably in part because she looks a little like my older sister (except…. korean. lol.)

  20. 20 chocopie83

    park hasun looks really young here :p

  21. 21 Kstylick

    Yey. I am so excited for this one. Hopefully, it’d turned out good as expected.

  22. 22 zsa

    Now why do I want the people in the third(hyung) and fourth(unni) frames to replace the ones in the first and second frame…? Wait…it’s not a ‘jumble up’ game, sigh!!

  23. 23 pipit

    I think I know why the title of this drama is ad genius. Putting Jo Hyun Jae as the cast explains it all.
    I was just on the fence. Had no intention what so ever to even check it out. But now, how could I not watch it? They are playing dirty these guys.

    • 23.1 YY

      Well, I’m going to forward to all the Kang-ah scenes and pretend he’s the lead, how’s that?

      • 23.1.1 YY

        *fastforward I mean….staring at Kang-ah’s innocent big eyes for the past 10 minutes is affecting my head

        • Pipit

          I’m anticipating how many will get Jo Hyun Jae decease this time around then proceed to air their dirty thoughts to all and sundry ^_^

          • Shin Haido

            hahahaha i’d love to see that tooo… rawrr…

  24. 24 CAnjell

    Han Chae-young & Jo Hyun-jae meet again after “Only You” (2005). Like them..

  25. 25 bd

    Park Ha-sun is prettier than Han Chae-young who looks a bit “plastic” and has the Julia Roberts disease.

    PHS and Jo Hyun-jae look better together.

    • 25.1 KANGly

      I have nothing against HCY. I don’t think she is plastic or whatever, but i do think the way she is styled here she comes off as too sophisticated for my Kang ah, even if Kang ah is looking sharp in that suit.

      there seems to be a hard glitter in HCY in those photos even when she is smiling. maybe that is how her character is supposed to be?

      I have to agree with you, Kang ah and Park Ha Sun look good together.

      Maybe there will be some musical chairs later?

    • 25.2 nar ei

      i think JHJ And HCY has chemistry since ‘Only you’.
      im here bcz of them..huhuh peace..

  26. 26 Addylovesbwood

    Great!! I guess that kills the rumor that City Conquest is airing after school 2013.

    What is going on with that drama…. C’mon Anthony help us please!!!

  27. 27 Shin Haido

    Our JHJ is back again in Drama-land.. i will definitely watching this drama, no matter what! Kang-ahh… ^^ :shy me being like this:

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