With this batch of episodes, we head into some of my favorite territory, which coincides with the ending of one (tiresome) love line and the beginning (or elevation) of another, more interesting one.

SONG OF THE DAY

Sons of Sol Pharmacy OST – “말해요” (Say it)
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SONS OF SOL PHARMACY Episodes 29-31 >>

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Recaps are back! Sorry for the wait, but you know how these things go. The show recently wrapped and claimed the slot as highest-rated drama of the year, but as far as recaps go I think we’re just starting to head into deeper plot territory with these episodes, now that we’ve got one brother (Sun-pung) happily married off and out of the way.

Sun-pung’s had the least dramatic courtship so I think it was smart to start off the series with his and Eun-ji’s romance — I know I was tuning in to the earlier episodes mostly to follow their development. I’m a little sad that the Sun-pung–Eun-ji relationship will probably recede now, since they are my favorite pair, but I suppose they need to make room for the others now.

SONS OF SOL PHARMACY Episodes 26-28 >>

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KBS has planned an extension for SSPH?! I don’t know how I feel about that as I think the recent storylines have been dragged out a little too long as it is. But, overall, I’m still enjoying the show so hopefully it won’t wear out its welcome. And, if anything, it helps me feel like I’m a little less behind in my recaps. Hehe. On with the show!

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Lee Pil-mo is currently hamming it up — and turning on the waterworks — in KBS’s Sons of Sol Pharmacy, and receiving great response for his portrayal of the loud, boyish, impossible but charming second son Dae-pung. (There has been some grumbling about his tendency to exaggerate, but I think it’s outweighed by the positive reaction. For the record, I agree that he exaggerates excessively but also find him endearing, and he has also done well expressing his recent, more serious side.)

The entire cast is enjoying heightened popularity with the drama’s over-35% ratings, but 33-year-old Lee Pil-mo is one of the most prominent. His situation reminds me somewhat of Yoon Sang-hyun’s during Queen of Housewives, actually, and like Yoon, Lee Pil-mo has gained a lot of endorsement power. In the space of the past year alone, he has doubled his CF asking price.

Most recently, he has become the official brand rep for fast-food company Lotteria. According to his management, he has received many CF offers, and was chosen for this latest one based on the friendly image he conveys through his Sol Pharmacy role. He shot the CF on August 25, which will begin running in September.

And the Sol Pharmacy-related successes continue…

Via OSEN

RELATED POSTS

• KBS order extension for Sol Pharmacy
• Sons of Sol Pharmacy: Episodes 19-21
• Sol Pharmacy reclaims top weekend spot
• Sons of Sol Pharmacy: Episodes 17-18
• Sons of Sol Pharmacy: Episodes 13-16

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I gotta say, the storyline about Dad Song and Dad Oh’s history that’s developed in the next batch of episodes is probably one of my least favorite parts about this show. I thought it was a bit too pedestrian, and frankly, it’s not all that convincing (more on that after the recaps). But luckily, the other subplots more than make up for it (e.g., Sun-pung and Eun-ji’s love affair/internet scandal) and the show is still really enjoyable.

So, without further ado…

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