IRIS’s popularity still falls short of expectations

At first, I was a little taken aback at the way the following article frames IRIS’s popularity in terms of disappointment, because it burst onto the scene with a big splash and has maintained a comfortable lead over its competition. But I suppose this all points to where expectations play into a drama’s perceived success (among other factors that are discussed below). This is why a “small drama” like You’re Beautiful is being called a modest success despite its 9%-10% ratings (on account of its mania fanbase, lower budget, and less-famous cast), while IRIS has been performing more than twice as well and still gets mixed reception as not fulfilling its hype.
Tags: drama ratings, IRIS

































