@solstices If you’re sold, where can I buy in too??? I’m in hook, line and sinker with that photo alone. *garbles incoherent sounds of expectation and delight*

Please be awesome, show!!! We’re counting on you!

I'm just here for Kim Jaewook with long hair like it's 2008 again.

Sus: The Writer. Don't be weird and add an incest plot, or even a fake incest plot please. On the other hand, a birth secret with this set up is almost inevitable so.

Less Sus: A Cast I will certainly start this for, if nothing else.

A Netflix sageuk! Interesting :)

The fake brother/sister relationship trope is the tricky kind. It can work or it can be very unconfortable to watch.

I really liked The Guest, a little bit less Bait. I hope the PD will use more lights for this one even if it's in the past.

The writer is kinda new and will attempt a very new style after Dr Brain. So I hope she knows what she's doing because it could be a waste of a great cast.

I like the cast and I'm still waiting for a drama with Lee Jae-Wook as a lead that I can love.

Umm I love almost everyone in this cast but the adoptive sibling and half-sibling thing makes me really uncomfortable. Had JBA not been the sibling, I would have been sold. Such a huge shame because I really love everyone in it

Okay, so previously I've written about my complaints here, but after reading that this is a Netflix production, I have both positive and negative points to boot, so I'll try to outline both.

Negatives :
Let's first start with the part that irked me - when the news first came out, they stated Kim Jae-Wook was not the lead (and probably our main villain) which makes me quite frustrated, to say the least. Then you have Jung Ga-Ram who should belong as the lead himself, and now you add Uhm Ji-Won and Park Byung-Eun, each of which are more than capable of becoming drama leads themselves. This ... does not sit well with me.

Positives :
.... but now I got it - this is a Netflix production, and the cast might be probably paid a hefty amount here compared to TV channels, this being a Netflix sageuk adds another layer of curiosity because how often Netflix do a sageuk drama? very rare.

I have had only two drama experiences with Jo Boa. One was overwhelmingly positive and the other was… not. BUT, with BOTH Jae-wooks and the rest of this cast, her character will have to be much more annoying than her current one to get me not to watch.

Wow, rich merchants instead of dusty nobles, how fresh! But then we have a supposedly (I still recall initial descriptions, ok?) creepy prince and ofc all kind of incest is relative trope, likely to feed love polygon drama... *runs for her life* Will probably give it a glance for KJW, I've missed him in his hot villain glory.

P.S. Does anyone know what the title is supposed to mean?

Ahhh faux incest, early aughts is that you, lol. I read about this on soompi and laughed. Why not?

This may be overly optimistic thinking, but I don't think the faux incest will be that pronounced in the case of the leads. My guess is that either LJW's character is not actually Hong-rang or he is but Hong-rang is not really the FL's brother. In addition, I predict this will be quickly clear to both the audience and the characters. I just can't see a repeat of a plot like the one in my most hated drama ("The Wind Blows") where we have to squirm through episodes because at least one of the characters truly believes the other is their sibling even as they're falling in love with them.

As for the adopted brother in love with his adopted sister, that's also deeply uncomfortable, but again, I'm going to blindly trust that the writers know this and will find a way to make it less icky.

I wouldn't have put LJW and Jo Boa together in my head, but I never expected to love her as much as I do with Rowoon right now, so I'll give this pairing a chance.

Finally, I'm one of the few who thinks Kim Jae-wook is a great actor but doesn't like him as a romantic lead. So I'm very excited to see him in what sounds like a complicated villain role here.

Oh, and LJW looks very cute in his glasses.

Just optimistic that rich merchant family=fabulous hanbok as it did for merchant’s son Song Joong Ki in Sungkyunkwan Scandal!

Just came here to make a couple of frivolous comments: (1) I dearly wish Park Byung-eun's character was named Sung-gu because the description suggests his moral compass is between Song-gu, the lovable boob in BTIMFL and Sang-gu, the sadistic murder agent in Moving -- the description suggests the character's moral compass may fall between those other characters to complete the set; (2) We need a couple of more Jae-wooks in the drama biz to serve as a Korean analogue to the Hollywood Chrisses.