Drama Casting & News
Alice in Cheongdam-dong’s first teaser
by | November 13, 2012 | 79 Comments

It doesn’t tell us anything about the story, but the first preview clip for SBS’s Alice in Cheongdam-dong lays out the light, romantic, fantasy ambiance to the weekend rom-com series.

Described as centering around the ordinary heroine’s “project to make herself into a Cheongdam-dong daughter-in-law” (ugh; sorry, that description just keeps turning me off), the drama’s teaser uses a decidedly fairy-tale-esque vibe to convey its fairy-tale-esque setup. Moon Geun-young (Mary Stayed Out All Night) is our heroine, while her chaebol prince is played by Park Shi-hoo. I love them both, but I find myself a little creeped out by the watercolor drawings; anyone else think he has Furby eyes?

I’ll be honest; if it were anybody else in these lead roles I probably wouldn’t pay this drama any notice. It’s a weekend miniseries so it probably won’t be attempting anything innovative or new, though at a brisk 16 episodes it could be a nice, sweet show to liven up the tears and gloom permeating dramaland these days. Seriously, it’s a melodrama-rama.

I really do hope hope that despite the very dated-sounding premise, the show has got an interesting take on the whole “marriage project” idea. Otherwise why bother casting such fantastic leads for such a cookie-cutter old-school story, right? RIGHT?

Also in the cast are Kim Ji-suk (I Need Romance 2012), So Yi-hyun (You’ve Fallen For Me), and Shin So-yool (Answer Me, 1997). The show premieres on December 1, following Five Fingers.

Via Sports DongA


79 Comments from the Beanut Gallery
  1. jєѕѕα™ 주원사랑 (@jung_kYro)

    I believe there’s more behind it. I am hopeful.

    I hope they will release another teaser soon! 🙂

  2. muahahahahahahahahahaha

    Haha, after all the heavy dramas that I have been watching like Nice Guy and Five Fingers, I seriously need a break.

    I like the cast, the premise sounds cute enough, and I want some laughter. Bring it on!

    • 2.1 subject

      Don’t count on it, after all it’s weekend drama. Overall, this is for those who like weekend dramas (with the same cliches – a rich man, a poor girl. Blah blah) and for PSH and MGY’s devout fans.

      • 2.1.1 Farhana

        It’s such a shame that MGY has been doing such crappy dramas lately. This one seems cute but I really want to see her in something that really shows how awesome she is!

        She was amazing in Cinderella’s Sister and then Mary Stayed Out All Night came out, now this. SOMEONE JUST PUT HER IN AN AWESOME DRAMA!

    • 2.2 Achan

      I think if you want a light drama, check out can we get married. The cast has 2 guys from white christmas. I love the show, it has both comedy and proper drama. I thought their acting was quite good. Otherwise you should just watch Park Ki Woong in Full House Take 2 🙂

      I wish they would re cap Can We get married… its actually an interesting show

      • 2.2.1 jєѕѕα™ 주원사랑 (@jung_kYro)

        i don’t like their hairstyles in FHT2. It’s kinda annoying. 🙂

      • 2.2.2 ~Feather~

        hmmm, you’ve peaked my interest. Can we get married, you say? It wouldn’t go all melo and makjang on me near the end, would it? Anyone want to tell me a bit about it so I can get a feel for it?

  3. Mystisith

    I’m very much underwhelmed by that project: Outdated, recycled… Not very exciting.
    Furthermore, it starts in 2 weeks and all we got is a teaser composed of 5 frames put together? Quite cheap.
    On the other side, I like PSH and I miss a good rom-com… So what to do? I will keep my expectations very low. Maybe we will have a good surprise.

    • 3.1 pinny

      erm yeah… how is this a trailer? That’s what my highschool powerpoint presentations used to look like.

      • 3.1.1 Lovebug

        hahahahhahahaahah indeed it does, I am thoroughly creeped out by it!

        yet i will watch, please come through PSH!

    • 3.2 subject

      Like you, I’m gonna give it a shot, but this time with no mercy. I dragged MSOAN for 6(!) episodes and NEVER again!

  4. mary

    Isn’t this story a bit new for romcoms in kdrama land?

    The heroine is trying to project a Candy-type personality in order to get married when (I assume) her real personality is kinda manipulative.

    Like a mini-Lee Mi Sook when she was seducing Kim Gab Soo in Cinderella’s Sister.

    Usually these type of role is for evil female second leads so I’m curious how MGY is going to portray this without losing the viewer’s sympathy. Specially if she’s going to play with Park Shi Hoo’s heart. That’s minus 50% sympathy right off the bat.

    • 4.1 Biscuit

      That’s only assuming if she’s manipulative and her Candy persona is fake. She could be a true Candy girl with dreams of being a rich daughter-in-law.

      I mean, if you see a guy who meats all your ideal standards and try to do your best to get him to like you, is that manipulative?

      • 4.1.1 Biscuit


      • 4.1.2 Ann

        Mmm…Park Shi-hoo meat!

    • 4.2 nomu nomu nomu

      That would be nice twist on the mostly cookie-cutter, one size fits all of k-drama heroine. Variety is always good in my books, if done right.

      regarding your last paragraph concerning viewer’s sympathy,
      I think, if written and acted well, viewer’s will still be sympathetic to an anti-hero(ione). I remember many still had sympathy for Jang Miri a la Miss Ripley (and she was practically in a full villain role). I remember Choi Hang-woo a la History of the Salaryman, people was still swooning, despite plenty of villain activities and attitude. There are more examples, but my point is a show does not always have to give us a Candy-heroine in order for us to like her. Also, people have SO MANY variety of personalities, why is k-drama showing only a few.

    • 4.3 pipit

      Love MGY’s character in Cinderella Sister (I’m a sucker for a tough, cool heroine with brain) but I don’t think this one is going that way.

      Just look at those pictures. Sugary sweet. The storyline doesn’t really sell it for me. But again, we don’t know how they are going to execute it. How she’s going to project her character.

      Anyway because of the leads and I always prefer the happy dramas to the doom and glooms ones I’m going to watch this one.

  5. whatis

    damn… after the teaser, I’m getting more and more worried about this drama. I’m so scared. Let it be good, please let it be good, please let it be good…. I’ll even take remotely decent.

  6. nomu nomu nomu

    They are extremely stingy on the details, aren’t they?
    So far, the only real promotion material is the 147 year old story of “Alice`s Adventures In Wonderland” (first pub.1865) The title, the poster, the teaser, they are relying on the well known classic to do all the marketing. (besides the cast themselves)

    As I have said before, I will come for the pairing, but I will only stay for the show. These two leads have earned my respect enough for me to check out the first episode or two. I have no problem abandoning a show if it turns out boring, bad, or other reasons.

    I do not believe in the concept of “It’s-so-bad-it’s-awesome”, to me, if it’s so bad, then duh it’s just bad. period. I also don’t have the k-drama villain logic of “I’ve gone too far, I can’t stop now” my darling biased actors and actresses, I will still drop you like a hot potato if, Show, shows even small signs of going Dr.Jin,FK,DH2,Marry, on me.

    All that being said, I really want this show to be good for the leads. good luck team. *Hwaiting*

  7. Jyyjc

    Kind of off-topic but speaking of marriage, is anyone watching the show “Can we get married” starring jung somin and bang sungjoon? Pretty cute show imo.

    Aaanyway, i want to trust the leads decision in taking part in this drama. I’ve always suspected that moon geun young read the premise of MSOAN thinking it such a fresh take on the marriage contract trope only to get screwed over by the writers in the end. SO, maybe she read the script for this one and its actually better than the drama plot descriptions we’re getting. Although this is still not on my list of anticipated shows what with jeon woo chi, flower boy next door, and joowons new drama(forgot the name) coming up.

    • 7.1 peachyogurt

      i dloaded the 1st ep of can we get married just to see what its abt bcoz, after shut up, sung joon’s on my radar. can we get married is cute n sweet n feels real. all the cast gels well together. so i’m loving it very much. glad i’m not the only who thought so. its soo underrated i’m a bit sad.

  8. gia

    wtf, it’s a stupid tailer…. cheap cheap cheap

    • 8.1 True2u

      ROTFL!!!!!!!!! I was like, “That’s It???”

  9. ck1Oz

    Yeah, the story coming out. Plus the teaser is making me worried.
    Like it doesn’t sound substantial and they better write a female character that I can respect.
    Also considering we still don’t have the license for the drama on viki, don’t want to be involved in another MSOAN channel.
    Please, please… make this story to be way better than the teaser and the tagline. Because we have seen how teasers can be misleading. Take Nice Guy for instance. It’s turned out to be so much better than anticipated.

    • 9.1 kakashi

      true. there is always hope. until there isn’t.

  10. 10 cg

    waiting for this one 🙂
    yay for marriage based love story!!

  11. 11 Kat

    Huh?? That was a trailer? Sure it’s not an animated gif? Hahaha… 😀

  12. 12 hangukdrama

    that trailer just left me HANGING. Not loving the stills too. Hopefully there’ something more substantial beneath and that the poor description doesn’t translate to a poor script

  13. 13 dulcedeleche

    arg. I wouldn’t even LOOK at the teasers if PSH wasn’t in it. PLEEEEEaaaaaaase let the writing be good.

    • 13.1 lenrasoon

      lol mte

  14. 14 Jilly

    It looks like one of the nice and easy chaebul-guy-poor-girl-crazy-second-leads stories that got me into K-drama in the first place. I’m in.

  15. 15 smiles

    A recent Park Shi Hoo addict, i couldn’t love that man more if i tried. But seriously, what is up with that hair???

    • 15.1 Lovebug

      Um I am there with you girl. I am the ultimate PSH fan girl and i am also perplexed by the hair. Especially after just seeing the hot that he was in I am a Murderer promo.

      I. Still. Believe!

  16. 16 Barbarella

    thank you JB

    Wow ! so secretive with the trailer !!

  17. 17 Steph

    Don’t like the watercolors. Honestly, I don’t mind if the premise is just as simple as it sounds. As long as the plot is solid and it isn’t a big old tear fest, I’m good. I’m in the mood for somethingsilly, fun, cute, and light.

  18. 18 eternalfive

    Uh…was that it? They call that 14 second thing a trailer? O_o

    I really really really hope this is good though. I’m desperately in need of a nice, light romcom because melo seems to be ruling dramaland atm. D: Hopefully the heroine’s marriage plan isn’t too annoying.

  19. 19 canxi

    Lol, this teaser was so bad. And I feel like it made Park Shi Hoo’s head look huge! Hahaha, but I wanna watch this drama. I, too, wish that Kim Ji Suk was the main lead like some one else said. I really do think it’s time for him to get the spotlight and the girl!

    I feel like there is more to the story, too, for some reason. I feel like the synopsis they have given is missing a key part–like something that makes the heroine’s action make sense. I don’t think it was just because she was unsatisfied with working/being a lackey under her ex-classmate. Or, I hope anyway.

  20. 20 lenrasoon

    man if Park Shi hoo wasn’t in this i would give no attention to this drama either, but i watched him in worse things so i’ll bear this too even if it’s bad.

    i mean if Full House 2 can be addictive and fun, this drama have hope too.

  21. 21 Daktari

    All I want to know is who is going to play the Mad Hatter and the Cheshire Cat 😉

  22. 22 lemonade candy

    I liked both actor and actress individually and i *thought* i’d give it a try. but now that i’ve seen the teaser. they look… wrong together…

  23. 23 YY

    PSH’s hair agitates me.

    • 23.1 visitor

      Yes. Why is it so…..tall?

    • 23.2 ...

      exactly what I was thinking… he looks like some manga character. poor park shihoo!!! miss the mane of glory from princess’s man *sniff*

    • 23.3 skelly

      Old Lady Hair! (seriously, my mom had that hairstyle for about 30 years…)

  24. 24 Noelle

    Why did you have to say Furby eyes!!! Now I can’t look at him. It’s way to creepy. His eyes are just weird.

  25. 25 houstontwin

    Really icky photos!!! Those poor actors, they are facing public humiliation. I am thinking “Manny.”

  26. 26 wintergirl

    Park Shi Hoo is usually fabulous but all I can think of when I see him in that promo/outfit is the Beatles song about Magical Mystery Tour. Or Mary Poppins. Or jump on the train to mysterious toy shop. Something of that ilk.

  27. 27 Quiet Thought

    Urk. That’s like the credits for a kiddy anime.

    Oh, well, maybe she’ll turn into a drug pusher, a decapitating queen, a killer cyborg or a vampire halfway through the series.

  28. 28 Yslands

    Wow beautiful MGY and PSH

  29. 29 ladida

    This is the trailer equivalent of 14 font and 2 inch margins. But it’s a romcom with two fab leads, which means I’m definitely gonna give it a try!

    • 29.1 visitor

      “This is the trailer equivalent of 14 font and 2 inch margins. ”

      I’m not sure if this is as funny to non-teachers, but yes, quite apropos!! XD

      PS – Students out there: do you think we can’t see this? LOL.

      • 29.1.1 mary

        B-b-but I like writing so much I actually cheat a little just to fit in all I want to say!

        (11.5pt instead of 12pt, and 1.5 spacing instead of 2) 😀

  30. 30 Lovebug

    Ok so I mentioned this in the last Alice post, but I am having some doubts on whether Park Shi Hoo will be in this drama. Or whether this drama is real in the first place. This “teaser” did not assuage those doubts.

    Think about it, no stills of him shooting this drama have been released. And this “teaser” is just a montage of really weird overly photoshopped pictures of the “cast” superimposed together.

    My theory is that the photos are rejects from a old PSH photo shoot that were rejected due to not accurately capturing the hotness and charisma that is PSH.

    Maybe they plan to use a cardboard cut out of Park Shi hoo and the only picture they could find was from his Perfect Neighbor awkward style phase.

    Maybe i am reaching but so many things about this drama (like the plot) just don’t make sense. I still have faith in PSH’s ability to choose (Loved him in Queen of Reversals and that totally came out of left field).

    Or this is just all a elaborate plot to mess with our minds and this drama will be Awesome. OH PSH you charming devil, you! (I am going to go with that theory!)

    • 30.1 skelly

      LOL, the part of Park Shi-Hoo will be played by a series of realistic, life-size cardboard cut-outs…

      I never realized that one of the characters in Alice in Wonderland was Flat Stanley…

    • 30.2 jєѕѕα™ 주원사랑 (@jung_kYro)

      He actually started filming the drama. I’ve seen pictures from a PSH site.

  31. 31 Cindy


    MGY said she accepted this role because she feels like only her can do justice to it, so this makes my hopes high for this drama. this isn’t the same heroine all over again.

    This or the writer is damn good in fooling the poor actors and the story changes when it is on screen.

    • 31.1 Nanaki

      Who IS the writer, actually? Maybe that will help us guess what the hell this drama might be.

  32. 32 Jeannette

    MSOAN really turned me off to MGY. I love PSH but I’m on the fence about this one. I started watching FH2 for some fluff but I stopped at episode four (only because I became addicted to Reply 1997 and decided to rewatch FBRS (omg Il-woo, I love you). I can see how this could be a fluff piece, but I have a dreadful feeling about it.

  33. 33 JD

    omg i snorted. furby eyes?! hahahahaha

  34. 34 Steamy Bun

    MGY looks cute but ugh, I HATE PSH’s hair!! Why did they make it so… tall? It makes his head look weird and elongated.
    “furby eyes” I don’t even know what that means but ROFL!!!!
    I know it’s early but I’m already getting bad vibes from this show, which I hate because I like both actors and want to watch them in something GOOD! I don’t know… it kind of feels like MSOAN all over again, where I’m excited about the cast but not the plot and every teaser that comes out deflates my excitement, and then… the show turns out to be a big disappointment. But I hope that isn’t the case here.

  35. 35 Kirin

    I think that the reason why Moon Geun Young picked this drama is because of Kim Ji-Won, a screenwriter she has worked with before in the film “A Tale of Two Sisters”. It says in wiki that this film is “both the highest-grossing Korean horror film and the first to be screened in American theatres” with great success. Maybe she wanted to work with that screenwriter again, because she figured that any drama he wrote or takes part in will be a good one? Thing is that Kim Jin-Hee is also another screenwriter in this drama and I couldn’t find even one film or drama he has wrote a script for. Could this drama will be like Faith, in which the Director let his protege take charge and slapped his name on it—only in this case it will be screenwriters? Or maybe this drama is purposefully trying to fool us into thinking it will a normal, cliche-ridden drama with a light-hearted, sugar-coated romantic
    comedy feel, but then provides a shocking twist that tears apart our expectations, in the style reminiscent of the anime “Puella Magi Madoka Magica”? To those curious, view the anime’s opening: http://www.youtube.com/watch?v=zMI3rY2hvAU Compare to amv which has clips of anime: http://www.youtube.com/watch?v=61qXcPjs5So&feature=related

    While I’m not putting much hope in the last option, I do hope that the drama ends up having more substance and plot than the teaser and descriptions are showing.

    • 35.1 Mystisith

      Sadly, most actors and actresses don’t really choose the dramas they play in. Well, maybe the 5 most famous ones of each gender can afford that luxury. For the others, they feel lucky if they can enter the casting process. And being offered a part so they can pay the bills is a miracle. So much competition…

  36. 36 Mar

    I have learned to never judge a K drama too much by it’s promos or even cover shots, opening sequences, because they often do not jive with the show. Okay, well, Vampire Prosecutor is an exception lol. Do you know how much wacky fun looking stuff I got suckered by when I was a newbie that turned out to be melo horrifying die of cancer stuff?

    I’d be in on this for the actress, out of it for the plot as it’s described, and out of it on PSH, he’s just not my cup of tea, so no one stab me, lol, I’m not crit-ing him. So, that’s two strikes already, and frankly despite my rule of not judging a drama by its promo stuff alone, the the hair IS a little frightening, and that’s saying a lot from someone who LIKED Gu Jun Pyo’s hair. I’ll paraphrase/channel Bridget Jones here and advise PSH, “You should seriously reconsider the size of your pompadour.” Then again, I might have to watch and episode FOR the hair.

    • 36.1 Jeannette

      You never know…his hair might be the best character.

      • 36.1.1 Mar

        That’s kind of what I’m afraid of lol.

  37. 37 Claire

    i hate the teaser but they say “don’t judge the book by it’s cover”..there are other dramas out there with good promotion pics and teaser but end up BAD so maybe i’ll try watching this and still see if it’s good and besides there are lots of melodramas out there so I need a change and balance on my watch-list of kdramas

  38. 38 Lilly

    It has Park-Shi-hoo so I will watch it no matter how many zombie glitter ads they send out in advance.

  39. 39 Lily

    Sounds fun to me !!
    Anyway it’s can’t be worse than the “Mary Stay Out Whatever” !
    So looking forward to it ! 🙂

    • 39.1 MsB

      I’m probably the only person in the drama world that liked MSOAN. And I am not a fan of JGS

  40. 40 Fab

    2 weeks prior to the start we get thát! I hope this ”preview” is meant as a joke, perhaps we’ll think back later and see the irony in it…
    Whatever I am watching anyway. 🙂

  41. 41 pumpkinattack

    Thanks for the update! 😀

  42. 42 Nikilann

    Furby ! Yes ! Exactly. I would have never thought about it, but now it is said… Park Shi Hoo is gonna creep me out ^^

    Seriously, this teaser is just… well I don’t know. As you said, gladly, there is the cast, or else, this drama would have gone unnoticed.

  43. 43 Marwa

    OMG !!!! Why is everyone just assuming this drama will be bad, repetitive, boring and typical ????!!! I mean come on what’s wrong with you all ??!! Complaining and whining already ?? the drama isn’t out yet PATIENCE AND SOME FAITH will you?? I really regret reading your comments, I was really happy and looking forward to it but you made me angry… If you don’t like the story and decided already that it’s going to be a failure then by all means don’t watch no body is forcing you >=|
    FYI other than the drama has PSH (which is already enough reason to watch), the writer of this drama is the same writer of two MASTERPIECES (Queen Seon Duk & A Tree With Deep Roots) so CHILL OUT Ok it’s in good hands…

  44. 44 maryam

    Moon Geun-young and Park Shi-hoo Object game was great Asshole Was a memorable derama.i miss you.park shii hoo.

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