21

Kissing couple Song Seung-heon and Han Ye-seul

Soon after the pairing of top stars Won Bin and Shin Mina as a kissing couple for coffee brand Maxim, another high-profile pairing is being used to push a product: Song Seung-heon (East of Eden) and Han Ye-seul (Tazza) are showing off some affection in their new ad for LG’s Whisen air conditioner.

The article practically reads like ad copy (seriously, do these reporters just regurgitate press releases or what?), but the gist is that the commercial was recently filmed at the Yangpeyong English Village (which, you may recall, is the setting for some of the Shinhwa High School scenes from Boys Before Flowers). It features the two actors embracing affectionately and ends with a kiss (albeit only one on the forehead).

Ah, well, they’re a good-looking couple. And as we know, good-looking people tend to sell product well. The actors are featured in two CFs for the brand, which began airing this month.

Just a couple more pics from the CF:

Via Mk.co.kr

RELATED POSTS

Tags: , ,

21

Required fields are marked *

I think these commercials are win-win-win-win.

Win - LG for positive branding, solid brand equity, ad recall potential likely to be high.

Win - the actors are given good pub and their brand equity goes up too, in addition to whatever they are being paid.

Win - fans of the actors get to see something cute and nostalgic (perhaps) or even instructional.

Win - consumers of LG products, they get to feel good about the product they already own, and LG does make good air conditioners.

***

Not sure how I feel about this, but I guess PDA is becoming more acceptable now... I guess it is okay.

0
0
reply

Required fields are marked *

Not loving it as much as the Won Bin-Shin Mana kiss in the Maxim Coffee CF. That one was just cute, and hot. This one is...well not so hot. LOL

Hmm is would the reason it was a kiss on the forehead and not on the lips for Han Ye-Seul's personal safety? No not against Swine flu. That's nothing compared to the danger of jealous (Japanese ajummas?) fans of Song Seung Heon? :P

Gotta love the Asian CFs and the use of celebs!! Really - can anyone name a high profile non-Asian celeb in an ad (shown for their own aka non-Asian market) for a air conditioner? Or any whitegoods? @[email protected] I've seen plenty of non-Asian celebs in Asia-only (eg Japan) endorsements....

0
0
reply

Required fields are marked *

Thumbs up for pursuasive advertising.

0
0
reply

Required fields are marked *

samsooki, i woooooould agree, except that what it is----- IS SONG SEUNG HYUN KISSING A GIRL WHO'S NOT ME. soooo... win-win-lose.:P LOL

0
0
reply

Required fields are marked *

hanyeseul in that middle picture looks like me!
....
ok it doesn't but that's how i wish i could be with SSH: having the nerve to push him away!!?!?! haha. but seriously that middle picture is hot.

0
0
reply

Required fields are marked *

look how intensely they're staring into each other's eyes. They sure r good looking~

0
0
reply

Required fields are marked *

They look cute together!

0
0
reply

Required fields are marked *

Shin Mina + WonBin is hotter than these two.
Then again, anything with WonBin is hot.

Wait, Javabeans, is Wonbin your's or is he still available?
:)

0
0
reply

Required fields are marked *

Oh I got such tingling feelings looking at these pictures, I had to pass by each one quickly XD

Although I do miss SSH's short... "manly" hair. I'm waiting for the day when it will all be cut off >:)

edit:

I just watched it -_-
Out of the 30 sec cf, they only appeared for like 5 seconds -_-
*sniff*

0
0
reply

Required fields are marked *

Looks like I'm gonna be getting an LG air conditioner installed this summer - Korean advertising really works!

@Werdah

Won Bin is, in fact, mine. And has been ever since I laid eyes on him as Tae Suhk in Autumn Tale. I wouldn't trade him for the world....except maybe for Kim So Eun. If you can get me KSE, you can have Won Bin :D

0
0
reply

Required fields are marked *

@8 Werdah

Won Bin is mzpakipot's, she has already claimed him. :D

0
0
reply

Required fields are marked *

As much as I wanted to shoot SSH for his acting in East of Eden, I cannot deny the beauty that is his face. sigh.

0
0
reply

Required fields are marked *

if the girl was lee yeon hee, it'd be perfect.

0
0
reply

Required fields are marked *

He's the guy with the pretty face.
Psh i like him as commercial boy. I just hope he stops acting.

0
0
reply

Required fields are marked *

songseungheonnnnn! :) what a hottie.

0
0
reply

Required fields are marked *

he creeps me out

0
0
reply

Required fields are marked *

wow...wow..in firstly,i thought that is new series and new couple..
they are cute while taking photos..they look like a real lover when stayed together..
nice advertising in korea..

0
0
reply

Required fields are marked *

Ohhhh, myyyyyy, she's a beauty...but my, my, my...Song Seong Heon is burning up my computer, literally!! Now, that Kwon Sang Woo knocked up Son Tae Young, I wonder if he's going to follow suite and get himself taken off the market in similar fashion...lucky(future) girl!

0
0
reply

Required fields are marked *

I think these 2 are dating!!!!!!!!! look at them. SO HOT!

0
0
reply

Required fields are marked *

song seung hoon is the most beautiful person in the world!! aaa , sorry he can not be a human, just he makes me crazy and I adore his acting as well although dont know why someone doesnt like....

0
0
reply

Required fields are marked *

Currently Airing

Prime-Time Shows This Week
Monday-Tuesday (May 25-26) Wednesday-Thursday (May 27-28) Weekend (May 29-31)