Wait, isn't the rule backwards?

You mean they should write the story first then wait for advertisers to approach? Even if said products aren't really impt in the drama? Like the orange juice in King of Dramas?

Doesn't it make more sense to (eg) approach coconut lotion companies if you know that your plot/script involves a Genius Chaebol Heir to a coconut plantation?

Is this a big controversy? I thought it only becomes a problem when there's too much PPL on screen and viewers and some authority start complaining. Not how much money a drama gets from PPL nor what method it use to get that money.

"It is ridiculous to say that we would create a story about products or modify the story because of the need to advertise.”

haha

I read at another website last week that D.0 from exo and Lee Kwang Soo joining the cast? Kwang soo will be in role as one of the main cast that have tourette syndrome while D.O I'm not really remember his role.

Is this a medical drama?

Seeing these photos of JIS and GHJ side-by-side makes me excited for this drama!

Maybe we can make up a drinking game when this drama airs to point out all the PPL :)

oh anthony ....

Wait... More importantly - I didn't know they already confirmed to star?!? I think this drama's story is way too convoluted for my liking and I was hoping GHJ accepts something else. But if she's on, so am I.

I don't mind product placement as long as it's tastefully done e.g. not focusing too much on the product so much that it seems like a CF.

I was really distracted by the Chi product placement in Miss Korea. They'd be like, "Oh, your hair needs lustre!" *cue camera zoom and application of product to character's hair* :P

Can they just confirm already???? I wanna see them together

As long as it isn't too blatant, I prefer product placement in a drama to having the show be interrupted every few minutes for commercials.

Yeah, i've read that too, i think the role suits him perfectly.

i hope he accepts the role.

Yeah, i’ve read that too, i think the role suits him perfectly.

i hope he accepts the role.

I love how everybody thinks of Anthony when product placements is the topic :)

Seriously, Korea. I used to work in a tv station and it so different from Korea. For a drama, we don't have a product placement thingie. We called it sponsor. Let's say the actors got sponsor for clothes. It will only appear on credit roll.

For product placement, we called it a branded content program. You can put it on everything that you want as long as u pay for it.

But then for that amount stated it is too much. It can produce 13 episode of drama in my country.

Some of the recent product placements are getting annoying.

Enough with the camping gear.

Enough will all of the Portmerion china closeups. About three dramas are shilling the Portmerion.

I'm confused. I've noticed this while watching dramas over the years: is it that the show don't have commercial breaks? I do find the super obvious product placement amusing but do they not put commercials?

Correct me if I'm wrong but Chun Song Yi's brand of lipstick wasn't deliberately shown in the drama was it? It was the viewers that liked what they saw on her lips and decided to look up the brand and colour(ysl 52 rosy coral lol). So it isn't exactly PPL......

As long as its not distracting like the fact that do min joon had to go night fishing with lawyer jang in yfas and everything just had to have BEANPOLE on it from the tent to the jackets to the chairs to their warm caps even to the thread of the fishing pole including even the fish

I don't mind product placements. Most of the time I don't notice them. Sometimes, I wish they were more obvious when it comes to clothes. I see a character wearing something awesome and I want to buy it. Finding it is like the hardest thing. It's like they keep it top secret.

"case in point: Chun Song-yi’s lip gloss in You From Another Star"

More like everything from You From Another Star. From make-up to clothes to food, all of the products that have appeared in the drama have gotten crazy popular.

There is so much product placement in dramas. I'm used to it.

Gag Concert has been doing a hilarious and popular skit based on bad drama plotting and inserting PPLs.