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[Dramas and Food] Fighting the pull of PPL pizza


Chief Kim

By @littlecat

Every good K-drama fan knows to expect some PPL in their show. It’s why Subway has become a running joke in the Dramabeans community. While product placement in dramas definitely impacts consumer shopping patterns, I always prided myself on being able to resist the marketing with ease. I’m a simple girl with few wants. I try to spend only on things I need: warmth, shelter, water… food.

So a few months ago, having finished Just Between Lovers and being a tenured fan of 2PM, I decided I needed more Junho in my life, and finally picked up Chief Kim. The premise hadn’t been enough to draw me in when it premiered (um… accounting? Zzzzz), but I recalled all the positive feedback from Beanies when it was airing. And once I started watching, I couldn’t believe NOBODY WARNED ME THIS WAS A MEOKBANG? (Okay, I probably just didn’t pay enough attention to the fan comments, but…!) One episode in, I was already salivating watching Junho feed fried chicken to a suspect.


Chief Kim

A few more episodes, and I learned to either watch on a full stomach, or have dinner while I watched. Still, my healthy home-cooked meals seemed to pale in comparison to whatever food the characters on TV were eating.

Scene after scene, Papa John’s pizza consoled our protagonists when they were down, celebrated their victories, facilitated undercover rendezvous, tantalized me with the imagined scent of oily garlic dip and soft carb-y breadsticks and hot melted cheese and — no, no, no, no, I had to keep brainwashing myself, while stuffing my face with a balanced meal of rice and vegetables and like, protein or whatever.

“No, you know what Papa John’s pizza tastes like. You’ve had it a million times for free at university events. You’re sick of Papa John’s pizza because you’ve had it so much and also you’re slightly lactose intolerant so you know there will be hell to pay afterwards.”


Chief Kim

So I resisted.

Then one day, I was in the grocery store, strolling past the frozen foods aisle, with mixed vegetables, microwave-ready chicken tenders, giant extra-large family-sized frozen pizzas of multiple varieties… I walked past. Paused.

Backed up the shopping cart.

Stared at the pizzas.

These are a much better deal than buying a Papa John’s pizza, I said to myself, as my eyes drifted from SAUSAGE AND PEPPERONI to FIVE CHEESE. And one is so large, it will last me for many meals, I said to myself as I picked up the cheapest one, an oversized FIVE CHEESE topped pizza and put it in my cart. I’ll put vegetables on top to make it healthier, I said to myself as I hustled guiltily to the checkout line.

Back home, I threw the pizza in the oven (with added vegetables!) and powered on the next episode of Chief Kim, congratulating myself on sticking it to the man — buying an off-brand pizza and therefore subverting the power of the PPL.


Chief Kim

Just as I had told myself, the pizza did last me for many meals — five meals. I had a quarter of the pizza for dinner that night. The next day was my day off. I had pizza for breakfast, lunch, second lunch, and dinner again. I finished the entire extra-large family-sized pizza within 24 hours.

It was amazing and also terrible and I threw the box away without looking to see how many calories the thing was. And now Greasy Melo is on, so… my fridge is stocked, my heart is full. I’m ready to wok and roll.


Greasy Melo

 
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HAHAHAAHAH i literally laughed out loud reading your piece. I cant even add much to what you wrote, because girl, you just expressed me 100% HAHAHAHHA

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“I’m ready to wok and roll” HAHAHA I love this, it’s so cute!!

I’ve said this before and I’ll say it again: While watching Chief Kim I had two thoughts constantly at the front of my mind...

1. Junho makes even the most bland Papa John’s pizza look like the food of the gods and
2. Junho’s skin is so perfect and flawless and I want to rub my hand on his face (I know that’s weird and I’m sorry)

Junho should do every food-related commercial ever. How does everything he eats look SO GOOOOOOOD?

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Hahaha @mindy, I think like your #2 except....please see comment 6 below.

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Him and Doojoon should get together and do an eating drama. We'll all gain 20 pounds, but it'll be worth it. 🍔🍕🥟🍣🍗🍝

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Seo Yul cameo on Let’s eat 3 !! 🙏🏻🙏🏻

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Seo Yul can be the new executive in Doojoon's insurance company!

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oh yess please 😆😆😆

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I still haven’t seen any of the Let’s Eat series 🙈

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I can totally picture this!

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Okay, this post is propelling me to head to the gym now. See, obsession for a drama blog is totally good for one's health. Thanks Beanies!

Oh, and I am totally not gonna catch up on some episodes on the treadmill.

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Or why not have Junho be the other half of the OTP in Let's Eat 4? 😉

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@blnmom, you took the words (er, food) right out of my mouth! LOL! Doojoon and Junho in a foodie drama would be THE. BEST. BROMANCE. EVER.

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THIS IS BRILLIANT! HAHAHA Junho and food deserved an exclusive post for them, really well done!

Sorry you went into Chief Kim without previous warning. Junho eating chicken legs in episode 1 made me forget what I was watching: "It's a bully prosecutor torturing a hungry prisoner for goodness sakes! And here I am drooling?! Why, is it the chicken, or is it the guy holding the chicken?" (I think it was both).

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This was exactly me in episode 1, haha!!

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@littlecat LOL! This was hilarious!
"I’ll put vegetables on top to make it healthier" killed me XD
Papa John's makes me suffer all the time, they make it look like it's the most delicious thing in the world and I salivate all the time (even though I don't even eat dairy!)
I'm amazed at your self-control, though, I swear that pizza wouldn't have lasted that long if it had been me! ^^

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Oh, usually I eat half the pizza in one sitting. I'm amazed she made it last that long!
Screw the veggies - I'll eat a salad with my pepperoni/sausage/canadian bacon/hamburger/withextracheese pizza thankyouverymuch!

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But at least she did indulge in a second lunch. ;)

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well I have been known to eat a second breakfast when I get to work, then a second, later lunch in the afternoon. So that's better than me.

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I think we could be best friends, because this is pretty much me too. I definitely have what I like to call "elevensies" after Lord of the Rings - it's not quite second breakfast, but definitely some snacks around 10 or 11 AM. Sometimes second dinner too (but I'm trying to be better).

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Well, @littlecat it sounds like you eat like me. I call it 'grazing' for most of the day at my desk. When I'm home I'm rummaging through the cupboards and fridge for food all the time.
But when there is pizza or ice cream in the house. Well, it doesn't last long let me tell ya.

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Yes, that's how I am as well! Although luckily, sugary treats are not as tempting to me as salty ones. I usually avoid temptation just by not buying the stuff in the first place. But sometimes you just need to satisfy a craving!

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I kind of burned the roof of my mouth after that first quarter of pizza, so that slowed me down a little. 😆😆😆

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😹

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“Ready to wok and roll”

This essay is perfect, and sums up much of my relationship with food PPL. I know I will feel awful if I succumb to its allure, but sometimes you just have to give in to the pizza. Food allergies be damned.

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Winning post with winning photos! Seeing Junho eating pizza, I want a slice.....seeing Junho holding a drumstick, I want to some fried chicken....seeing a piece of lettuce next to Junho's face.....okay I want to eat his face *coughs*

Not gonna lie...I made jjajangmyun for dinner last night after watching Wok of Love, but here I will bravely confess....I did wash my wok with dish detergent without shame.

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😂😂😂
I also prepared a bowl of ramyun before watch WOL and yesss I washed my wok with dish detergent too 🙈🙈

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LOL Kimbap! Are you sure you’re not a PervyNoona instead of PettyNoona?

But I can’t say I disagree...

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@seralovestteobokki had called me that several weeks ago and now thanks to you @mindy I am wearing it proudly on my sleeve.

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*sniff* I’m happy to have encouraged you to embrace your true colors, Kimbap!

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🙊🙊🙊

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Because the stove at home doesn't can heat up to 110 degrees, right? LOL

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Hehe true, that and maybe my taste buds are detergent tolerant.

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I managed to find chunjang by some miracle this week so I'll till Friday to make jjajangmyeon and have a bowl ready.

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Hungry eyes 😂 That's why I'm thankful to last 3 excellent dramas JBL, My Mister and Live that they didn't include so much eating... Anyway if you don't want to use dish detergent you can put some vinegar on the pans - it will take the smell off and it will kill all the bacteria and after sprinkle it with bicarbonated soda and it will take that grease away. I can't eat meat, so after I do in my pans some meat I clean them this way, otherwise I'll be sick.

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Seo Yul in food theme post is a must

Hahahahaha thank you for write this, I feel you 😆

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Haha, nice! I am immune to Subway PPL, but pizza gets me every time. And ramen and jjajangmyun. And fried chicken and bibimbab... I'll stop here.

I like your meal schedule: breakfast, lunch, second lunch, and dinner. Sometimes I stick a second breakfast in there if I'm at home.

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HAHAHAHAHA OMG this article was incredibly perfect, including the screen captures. I laughed out loud from beginning to the end. And let me tell you that I'm not much of a foodie, and Chief Kim has been the ONLY drama to make me salivate over food in over a decade of kdrama-watching. Just seeing screen captures of Jun-ho now makes me hungry. Thank you for a perfectly delightful read!

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I adore Junho the actor, but me and cancer dramas don't go well together.
You're welcome to call me if (whoever it is) ends up not sick at the end of the drama so I can watch it :)

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Spoiler:
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It’s the horse, not the female lead who is sick.

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Really?? Then why the heck was everybody and their mother saying "cancer this" "cancer that" :/

Guess I can finally watch the drama then. Thank you :)

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Because the show was sneaky about it, and just revealed the truth this week. Made the diagnosis phone call much less problematic.

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I had to laugh at this, sneaky Show!

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Spoiler:
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And the horse got an operation and is fine now. Could even live longer than the heroine. 🐴🙌

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Amazing!!
*Goes to wok and roll*
*Plays ep1*

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Oh, my that was wonderful writing @littlecat! I'm on my lunch break at work and it's good everyone else is gone or they would have to listen to me snigger and giggle.
Watching Jun Ho eat in almost every scene of Chief Kim made me wonder if he stopped eating except on the set. He really enjoyed it!

Wok of Love is KILLING me watching them cook all that yummy food! I need to eat before watching it.
I could go on, but thank you for a good laugh, and expressing how I feel half the time watching those shows!

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Junho said that he ate once a day when he was filming Chief Kim.
I thought I was clever to eat before watching WOL today but I had to pause in the middle of the episode and go grab some food again and then I was eating , watching , reading subs , laughing and choking on the food I was eating 😂😂

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Yes, you found out what I discovered in Let's Eat: it does no good to eat BEFORE these dramas, you have to eat DURING. If you eat before, you will still eat during the drama.

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I'm afraid to watch any of the Let's Eat shows. Just seeing what Wok of Love is doing to my stomach while eating it.
Got a recipe for the black bean noodles but can't make it until next week because I'm on a restricted diet for 5 days. ugh. No Korean or Chinese food until after this is done. :-(

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Aw. Restricted diets are no fun. Hope everything works out.

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Thanks - but it's only for a short while so I can figure out what's causing my lower back and gut pain. I can still eat rice and fruit without seeds - and meat. Just nothing fried- and all I want to do is stir fry some veggies and chicken and make my version of bibimbap. I will survive!

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Totally enjoyed reading this fantastic post! Junho and food are a fabulous combination!

Now I'm hungry. 😊

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@littlecat, you had me at pizza.

And then you had to use the perfect gifs of Junho.
I'm a goner...

Thank you!! <3<3

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haha hilariously enough Kocowa just released a video of Junho eating in Chief Kim and I was like, dammn the man looks good eating and also yeah that Papa Johns pizza. I still haven't watched Chief Kim but the food scenes did look epic...here is the link to the video for anyone interested https://www.youtube.com/watch?v=Y7MZCIG5lh8

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Thanks for posting that link, @ohhaeyoung!

"Wipe my chin." -- ROFLMAO! Junho and Namgoong Min kill me every time.

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I'm bookmarking this video!!! Thanks, @ohhaeyoung!

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"You can eat much slower than that"
"No, that will throw me off my rhythm"

THANKS FOR THIS! *bookmarked* :)

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Not a good video to watch before breakfast. I bet JunHo could even make eating liver and onions (yuck) look good!
Thanks for that video - I'll bookmark and watch later with a full stomach.

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Wow ! Loved the newspaper bib! 🤣

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The sight of that just made me cry 🤣

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I ate in the week that I binge watched Cheif Kim in more than I normally eat in a month lol it's just like Mindy said he makes food look super delicious , every time I saw him eating I had to pause and go check the refrigerator.
Junho and food are always the ultimate OTP ❤ .
Nice write-up 👏

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😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂
This my reaction to your post.
Thank you for posting, by the way.

I am 5 or 6 kilos overweight right now. Maybe even 7???!!🙄

And I know it is not too much, but I hate it. Nevertheless, if I could eat at least half of a regular pizza (not the giant one you had)... I would devour it.
And only after, I would start doing sports for the summer!! 😂
I may tell you about it, even. I need to tell somebody, so that I may be sure I will do it, for I will be forced to do it if I don't want to be embarrassed for my lack of discipline 😂😂😂😂😑😩
Anyway...
I enjoy reading your post 😊

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@littlecat,

Thanks for adding a new word to my vocabulary: meokbang. While I've seen quite a few of them, I didn't know there was a name for it. I came across an interesting article that offers a plausible explanation for the popularity of the genre.

http://www.englishspectrum.com/the-implications-of-meokbang/

As for all the food PPL in Kdramas, I've resorted to devouring ramyun and snacking on kimchi while tuned in on my laptop. I have yet to give in to SubWey and Papa John's. I live in New Jersey, home of Mom & Pop pizzerias that churn out gloriously thin crust with great sauce, and delicatessens that whomp up submarine sandwiches with the works. Usually I opt for half a "spicy Italian" sub from the local supermarket deli counter to get me through the latest episode. It is stuffed with Genoa salami, pepperoni sausage -- NOT pickled peppers!--, capicola, provolone, lettuce, tomato, red onion, oil & vinegar, oregano.

"Wok and roll" -- ROFLMAO! I've been thoroughly enjoying watching the psycopathic glutton cooking up a storm in the company of his new landlord and a horse with a yen for pickled radish, not carrots.

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Thanks for the link to the post about meokbangs. I knew things were changing, but I was surprised to read that from 1990 to 2013 the number of single person households has increased from 9% to 25.9%. That's a big shift!

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You're most welcome, @risa.

One Person Households are growing in number across the globe, not only in South Korea. With 27% of its households consisting of a single inhabitant as of 2017, ROK trails the US and Canada by only one percentage point. That's yet another huge demographic shift since the Korean War. The rate of industrialization, and the switch from agriculture and rural living (and the large families that used to be typical in farming areas), has been profound. In comparison, consider how long ago the Industrial Revolution got started in the US (early 1800s), and how much later the exodus off the farm began (hint: after two World Wars, the Dust Bowl, and the Depression). The rate of change in South Korea has been rapid and intense.
http://www.ipsnews.net/2017/02/the-rise-of-one-person-households/.

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Ohh, interesting article, thanks for sharing!

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My pleasure, @littlecat.

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Thanks @pakalanapikake for a thought-provoking article! It makes a lot of sense that it fulfills communal aspect of eating in our increasing fractured society.

I have always thought meokbang not only caters to our voyeuristic food fetish, it might be almost a mild form of psychic eating disorder -watching people eat excess quantity of delicious food that we don't dare to gulp down ourselves.

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You're welcome, @kimbapnoona.

I posted another interesting article up above. One of the things it mentions is modern telecommunications that enable far-flung relatives to stay in touch. The first time I sat in on a Skype session between a friend and her daughter who was living in Montreal, it hit me that the "videophone" and Dick Tracy's "wrist radio" had finally become reality. I could easily imagine families Skyping while eating Thanksgiving and Christmas dinner if they couldn't all gather in one place.

I tend to agree with you about meokbang's being a "mild form of psychic eating disorder." I guess I'll have to cop to it myself as LET'S EAT 2 was one of my favorite Kdramas -- although I got as much of a kick out of Yoon Doo-joon's rhapsodizing on his blog as I did from the photogenic chow and the equally photogenic diners. ;-)

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ARE YOU MY UPSTAIRS NEIGHBOR? If you are, can we be Kdrama-watching-buddies, pretty please? I'll bring food.

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LOL @tspmasala spicykimchi!

I'm afraid I can't be your upstairs neighbor. I live in a townhouse, and don't have anyone living in my basement! ;-)

If you're watching WOK OF LOVE, we're already Kdrama watching buddies. ;-)

PS -- Please add an egg or two to my virtual ramyun. ;-)

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@pakalanapikake - just reading your words about what you eat in Jersey is making my so HONGREE - I've had those subs before and they are incredible.
must eat breakfast.....

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that was supposed to be making ME so HONGREE...
need more coffee..

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@stpauligurl,

Eat your heart out, hon. ;-)

A good sub sandwich is truly a thing of beauty. As is its New England cousin, the variant known as a "hot oven grinder." For a good 40 years, my family stopped off at Sal's grinder joint across the road from the drive-in cinema on the Berlin Pike south of Hartford, Connecticut on our visits to our grandparents in Beantown. It was roughly the half-way point of the trip, and a convenient place to stretch our legs, get a bite to eat, hit the head, and gas up at the nearby Merit station.

Sal and his wife and daughter made us innumerable grinders over the years. They had varieties containing different combinations of meat and cheese (and probably meatballs, chicken cutlets [aka chicken parmigiana, "chicken parm" for short], and eggplant parmigiana) named for each day of the week. For me, it was always a "Tuesday" (Genoa salami and provolone) minus the green peppers.

DIY Tuesday a la Sal

Some years ago, my siblings and I had a yen for grinders, and replicated our own from memory. Sal had long since gone to his heavenly reward, and a Boston Market occupied the site, which broke my heart. I still have fond memories of our friendly purveyors of hot oven grinders.

Split a sub roll (~10 inches) lengthwise but don't cut through all the way, slather the insides with good pizza sauce -- but not so much that it drips, layer the cheese and meat, and bake it in a metal pie tin in a hot oven until the cheese is melted and the bread is crispy. Cut it in half before eating. Let it cool a bit to avoid burning your mouth.

I'm recalling this from having watched grinders being assembled many moons ago. Alas, I'm not sure if the sandwich was flopped open like a book prior to baking, with the cheese and meat arrayed in alternating layers on both "facing pages," and "closed" at serving time. Or it may have been baked in the usual sandwich configuration.

Check out the origin of the term "sub" sandwich, which has nothing to do with submersible warships. Who knew? (Be sure to also peruse the Connecticut entries, which sadly do not include any pron of hot oven grinders.)
https://roadfood.com/places/new-jersey/#rf_map_near_me_entries

The website is the online companion of Road Food, a wonderful guide to American regional food and the eateries that serve it that was first published in 1978 and continues to be updated. I stumbled across a copy in Hawaii in the early 80s, and later obtained one of my own. Reading it was reminiscent of DramaBeans recaps. ;-)

PS: If you really want to resist PPL pizza, I've posted my red cabbage recipe starting here:
http://www.dramabeans.com/2018/05/dramas-and-food-comfort-food/#comment-3241174.

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Let it cool a bit to avoid burning your mouth.
Most difficult part of the recipe. Yum.

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@egads, you got that right! Many is the time I fried both my tastebuds and the roof of my mouth because I couldn't hold my horses. Auwe!

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Love this @pakalanapikake! Thanks for the memories!
I will admit that my favorite sandwhich is a muffeleta, preferably made in Louisiana.
Then again any food as a combination of bread, meat cheese and maybe some red sauce is not to be missed.
Especially without green peppers! ugh.

*is it time for lunch yet?*

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You're welcome, @stpauligurl!

It's 1332 where I live, so yes, it's (late) lunch time. Or second lunch for the early birds. ;-)

My kid sister makes her own take on muffeletas, even if she does reside in Massachusetts. ;-)

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Thanks, @littlecat-- I really needed a good laugh! Way to stick it to the man, btw! (Pfft... your rationalization sounded a lot like my internal logic.)

Maybe there should be a theme of the month about the crazy internal dialogues we have while watching k-dramas. Except there would be SO many!

Anyway, I loved your post!

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Your post literally made my day LOL so funny. I too just started Chief Kim after JBL and I love watching Yul eat. I have a few episode left but I noticed he's eaten less towards the end. ☹ I want to see him eat again!

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I love that you have second lunch 👍 Also wok and roll made me LOL 😂😂😂

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Pizza is the most evil PPL cause my brain knows that I could have one in my mouth in like 20 minutes at any time of day. Suspicious Partner was pure torture.

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Hate to admit it but I had to look up the word "MEOKBANG". Hehehe

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We all did...

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As much as we cook in our house (which is daily), there is something to be said about Papa Johns Pizza, which is our household's go-to takeout. That buttery garlic-sauce (wherin I dip the crusts) is from the devil, but it is sooooooo good.

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Coincidentally, they bought Papa John's pizza at work today, and it was not as good as I remembered/anticipated. (Really hadn't had it in a long time). I think it's because Junho raised my expectations too much. But I feel the exact same as you about the garlic sauce - it's soooo good!

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Only eat Papa Johns made-to-order and within 15 minutes of getting out of the oven—it’s a different pizza!

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Good tip, thanks @ally-le!

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Yaay! So excited to see this posted on the site and very grateful for all the positive feedback from everyone! :)

P.S. Thanks for whichever member of the DB staff cleaned up this entry for posting, including coming up with a title, because I definitely forgot to do that. <3

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The DB editing fairies 🧚‍♂️ make us all sound like real writers! And that title is ingenious! ❤️ from me too!

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LOL after Chief Kim I'm convinced producers are starting to realise the positive connection between Junho and food PPL. Even JBL which didn't really have much PPL I could think of, had me craving ice cream during its run just from the sheer amount of times they had his character eating it. Chief Kim is a different matter of course. He even had me craving the breadsticks from Papa John's, and I already know it's not that great lol

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It is interesting, I am 99% oblivious to the PPL and 80 to 90% indifferent to food exposure.

These kind of articles make me realise how much these things really affect the viewers, like @aliaa eating more the week she binged chief Kim... But I also binged chief kim, and although I remember Jhuno's food pretty clear, for it was amazing yummy, I never thought "oh, now I need to eat something at least similar"...
The question I ask myself now is: am I even human? 😒
I also love to eat when I am hungry, but that is all.
😑😑😑😑😑
I feel embarrassed I cannot share with you guys not even the fact of being tempted.
When I watch a drama, I am so curious about what is going to happen with the story that I never care to much about food or Ppl.

That running joke about subway I didn't understand it because at the beginning I thought the beanies talked about the underground transportation system.😂😂😂😂😂

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You are not alone. I have nothing to share re PPL or food. :/ None of the placement affects me. Ever. I miss most of it as well. Often, I don't even realise something is being PPL-ed until Beanies point it out. 😂😂

[*secret* when I found dramabeans after 6 months of drama-watching, I was shocked to discover Subway was being PPL-ed! I'd just thought it was a normal thing to eat Subway like that.]

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Yeah, right? Subway, samsung... these are common things everywhere. I never thought they would be subtle advertised.
I had a samsung telephone, but not because it was it, but because it was cheaper than others, and supposedly relative good quality.😂

Me, even if I am exposed to commercials, that I know they exist to try to make you need something and buy something... I never care. Commercials are annoying, I always mute them because I hate the songs or go to do whatever else for 5 minutes if I cannot skip them😂
But anyway, looking at the bright side, thanks to such a system, some people have jobs. It is good for them. 😊
I am proud to say I the worst consumer... 😂😂😂😂😂😂

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*high fives* fellow terrible consumer. Your comment right now is the first time I'm hearing Samsung is being PPL-ed as well. I'd just thought that because Samsung is Korean, its common for drama characters to use Samsung phones. I see now that it was PPL. How naive I was.

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I admire you @javinne, @greenfields, and @nomunamu as the unaffected souls moving through our relentless consumerist culture! Also envious that you don't notice the PPLs in dramas because too often seeing them distract me from the stories even if it is just for a split second.

I am curious what you thought of the non-PPLs, like seeing cars with their logos covered up front and back?

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@kimbapnoona - um I actually barely notice that too. I think it has to do with the fact that I'm reading subtitles. Often, my eyes (I've noticed) are focused on the words and the character's voices (the emotion, tone, inflection, etc) and expressions. Things in the background often take me by surprise when they come into focus.

ALSO, I barely notice blurred knives. My
brain just reads a knife into the scene anyway. But that's not PPL. ^^

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@kimbapnoona. Just like @greenfields, I don't even realise they have covered PPL from cars or whatever... 😂😂😂
How do I do it? I don't know. I am also busy reading the subs, but mostly, I am usually embedded by the acting and the plot... I almost never get distracted from the plot, unless the plot is a mess in itself!!! 😂😂😂😂, and then I fast forward.... 😂😂😂

Thank you for your praise. I may not deserve it anyways, because for me it is natural not to focus in such things as brands. And also, so many must be totally unknown for me as well, that I don't notice. I never watch tv, except for dramas, so... I may still be a virgin in regard to worldwide marketing 🙄

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OOh @javinne - I should say this too. I'm too involved with the plot. ^^; And I naturally don't notice it? Like, I don't deliberately ignore it, it just doesn't strike me.

Also never watch TV & ads. Except in YT, I don't encounter any and I tend to simply ignore/skip those. Billboards etc float past me. 😂😂

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Exactly! Even though the beanies have mentioned it thousand times, and it was covered in out theme for the month... I never remember. 😂
At the moment I think "oh that is interesting", what they say, but when I am watching whatever drama... since the first line somebody says... I don't see anything else but the story, the characters, the music, etc... I pay extra attention to the dialogues, and many times you can discover horrible translation (thank you Netflix for practically ban pretty noona! 😠). But advertising and PPL... I never notice 😅
Fun, isn't it?
@greenfields

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@javinne - hehehe looks like we have a VERY SIMILAR drama viewing experience! *high fives* :D :D It IS fun!

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That is what I thought, @greenfields. What are your favorite dramas?
Me, I have a relatively short list depending on the genre.
Spectacular almighty dramas: Mother, JBL and probably My Ajusshi (depending on the end tomorrow. Please no spoilers)

Coming on age dramas: WFKBJ. Sassy go go. 😯

Romantic: My Love from Another Star. IANR😍

Action/Suspense: The Healer😳

Fantasy: IHYV😃☺

Comedy: Chief Kim. Prison Playbook😂😂

Historical: Chicago Typewriter😬

Fluffy dramas: 20th Century boy and girl. Shopping King Louie😛

And that is all.

I also give a special award to the Avengers Social Club, it is just that I don't know to what category it belongs 😅

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OH! hahaha this is fun! Although our viewing experiences are very similar, our fav dramas are not. I haven't seen about half on your list, and of those I have seen, only WFKBJ & Buamdong would also be on mine. I don't really categorise by genre so my all time favs are Buamdong, Solomon's Perjury, Misaeng, Signal and tentatively, My Ahjusshi. ^^;

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Ha ha... i see. I am interested in watching Misaeng because I have heard so much about it, so many good comments!!!
Now, signal has been also a hit, but it doesn't get my attention. Whenever I watch Misaeng I will tag you with my review.
Right now it's 6am where I live... I will watch My Ajusshi's finale and I am scared 😱. Will they ruin it? Will they not?? Will they??? 😳
Scary... it is not ok to have such high expectations...
Anyway... Ttyl... 😛

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thanks God it’s not just me 😅😅😅
as a newbie back then I also didn’t realize subway, samsung/LG, and coffee shop as PPL
until they so obviously zoom in the sandwich or logo that I start thinking 😅😅🙈

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Does anyone know what the stuff is that they drizzle over pizzas in Korea? The stuff that looks like frosting, but probably isn't?

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Probably, hopefully isn't. I've wondered about that too.

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Probably melted cheese.

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The glop is probably something along the line of Cheez Wiz processed imitation cheese food product spread. LOL. I can imagine it being applied with a squeeze bottle a la ketchup or mustard. If it's actually mayo... Yikes! No. Just no. I can imagine what my late Russian-Polish-Southern Italian boyfriend would say about such an atrocity. He'd probably come back and personally haunt the perpetrator who thunk it up. ;-)

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mayo, maybe? I know it's strange but I've also had friends who were in Korea for one of the "Teach-English" programs and said that the restaurants sprinkle sugar on your garlic bread *RIP garlic bread in Korea* I don't know how common it is, but I was still mystified as to why someone would ruin a perfectly good garlic bread.

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Oh, the humanity! Now I can't unread that comment, @tspmasala spicykimchi! It almost sounds as if they're trying to do a Five Elements deal (bread and fat = wood phase; garlic = metal phase; sugar = earth phase; salt = water phase). Add chopped scallions for the missing fire phase.

I remember being mystified when I first heard that many cooks put sugar in their red sauce. It's Kitchen Chemistry 101. If the tomatoes don't contain enough sugar because they're not fully ripe, add a pinch of sugar to counter the acidity. Adding olive oil will also help tame the bite.

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I was horrified when I first heard it! I appreciate my garlic bread a lot more now. Hmm - I can see the red sauce and a pinch of sugar. I have refrained from adding any sugar to my red sauces - I just can't get myself to do it, but I can understand it.

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I've never put sugar in my red sauce, either. I think it was in Annemarie Colbin's The Natural Gourmet, or maybe Food and Healing that I read about ameliorating the excessive acidity with fat. That's also one reason why cheese is so often combined with tomato, eggplant, and peppers. There's nothing like a nice Parmigiano-Reggiano or Pecorino Romano to tone down the acidity. ;-)

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It depends on the particular pizza. The most likely culprits are sour cream, ranch dressing, and mayo. I think I even once had a pizza in which it was some kind of yogurt-based sauce. I know it sounds atrocious to pizza lovers but you essentially have to just accept that Korean Pizza is a whole different playing field. I actually really enjoy it's unique flavor combos, even if my Italian grandmother is probably rolling in her grave at the idea of dipping a cheese pizza in maple syrup... It's good though, I swear!

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@hobakky,

Now that you mention it, I think I did encounter "gourmet" pizza drizzled with creamy Italian or ranch dressing here in New Jersey, and not that long ago. It was okay, but a little weird.

I spent a couple of weeks in Ireland when I was in college in 1978, and sampled the local version of pizza in Dublin. It was dreadful, and lacked both convincingly tomato-y sauce and sufficient cheese. On the other hand, the Dublin Bay prawns were great. When in Rome...

White pie made with mozzarella, ricotta, and Pecorino Romano, plus broccoli florets or fresh basil leaves, on the other hand, is wonderfully rich and non-acidic.

http://www.certifiedpastryaficionado.com/best-pizza-bianca-white-pizza/

Speaking of mozzarella, the variety made from the milk of domesticated water buffalo, known as mozzarella di Buffala, is incredibly silky, tender, and rich. Buffalo milk contains 10% butterfat -- which is about twice the fat content of the milk of Jersey and Guernsey Channel Island cattle. Eat it uncooked and enjoy its wonderful flavor and texture. It's an exquisite treat. ;-)

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Oooohh, a recipe! *makes grabby hands* Thanks for all your great links and recipes, @pakalanapikake! My mom has talked for years about "hot subs" that she used to have when she first emigrated to the US, but can't remember what they were called. I wonder if she's thinking about the grinders you posted about above... will have to make one for her next time I'm home.

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@littlecat,

You're most welcome. It's my pleasure to share virtual vittles. ;-)

Where did your Mom make landfall in the USA? You've piqued my curiosity.

Hot oven grinders are a southern New England delicacy, and may be specific to Connecticut. [And Rhode Island, according to the article below.] I don't recall ever hearing about them in Beantown. My Dad said that in South Boston and adjacent areas, a sub sandwich was called a "spucky," which I believe actually referred to the roll it was made on.

Bingo! Just found a discussion of spuckies, and it is indeed the roll, called "spuccadella" in Italian.

https://www.universalhub.com/glossary/spuckie.html

Was that ever a blast from the past! My Dad and Mom also used to call the round rolls with poppy seeds and pinwheel ridges on top "bulky" buns. We had them in NJ. They are larger and crustier than a hamburger roll. Often they would be used for sandwiches such as egg salad and tuna salad, and sometimes for burgers.

In North Jersey where I grew up, and the nearby NYC area, hot meatball subs and chicken parm(igiana) sandwiches are ubiquitous. But I never remember encountering hot sandwiches with red sauce and stuffed with cold cuts and cheese.

Cross the Delaware River or go down to South Jersey and you get into "hoagie" territory. Yet another name for a sub, but I think these are cold. (The first time I heard the term was when our high school marching band had a hoagie sale for a fundraiser. It sounded very strange.) Philly cheese steak sandwiches are hot.

My ex-boyfriend, who was from the Newark area, could hold forth in Italian slang and switch to very proper English like Stevie B., who gives me a blast from the past every time I hear him. Some of his words of the day relate to food. Daebak!

Stevie B presents, "The Italian American Slang Word of the Day!" - CAPISCE
https://www.youtube.com/watch?v=zZfean3P9gA

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@pakalanapikake - this was in the Midwest US, but the proprietor of the place she went to was either Italian or from New Jersey... or maybe both, I can't remember.

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Funnily enough, we just had white pizza for dinner tonight, except we don't use ricotta cheese on the pizza and like to add caramelized onions and sweet bell peppers. We eat too much ricotta as it is so even if we had any left in the fridge to use, we'd probably never put it on pizza just because it would make it too sinfully tempting and delicious ;)

I actually just discovered the combination of caramelized onions, pears, and Gorgonzola cheese on a white pizza this past year which is also sinfully delicious. I've only made it once so far, but I distinctly remember the entire roof of my mouth being burned for a week because I couldn't help myself from stuffing piping hot slice after piping hot slice in my mouth as soon as it was out of the oven. Topping it with some arugula and fig balsamic glaze makes it even more delectable :) I highly recommend everyone try it once!

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@hobakky May 17, 2018 at 6:39 PM

Yep, it sounds as if you averted ricotta overload. Better to save it for a nice cheesecake, or your own rendition of cheese babka. Or -- ice cream. How about a variation on Gilroy, California's famous garlic ice cream as a savory, herbed concoction? ;-)

That white pie sounds terrific right up until the Gorgonzola. LOL! I cannot bring myself to eat blue mold. I think I was scarred for life by Mom's love of stinky, blue-veined cheeses. Urrrg! I would swap Ricotta Salata, sheep feta, a fresh, sweet Greek mizithra -- or a fluffy Greek manouri. (Years ago I went ga-ga over The Old Spaghetti Factory's Pasta a la Homer with Browned Butter and Mizithra Cheese. Heavenly!)

For utter decadence, consider making and using your own Crème fraîche. It's easy to ferment at home using starter and a Yogotherm. I've had very good results with starters for the above as well as fromage blanc, various yogurts, kefir, and cultured buttermilk. I've bought them and a dandy yogurt-making kit by mail order from an outfit in New England.

Here's a crash course in Italian cheeses:
http://www.grandvoyageitaly.com/piazza/31-italian-cheeses-goat-cow-buffalo-and-sheep-oh-my

Eat deliciously! ;-)

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@pakalanapikake

LOL, I totally understand your aversion to moldy cheeses! I was fortunate that the few times I've had blue cheeses they were in dishes that they really complimented well, otherwise I'd never go near them, let alone eat them! I think I've only ever used Gorgonzola for the classic greens salad with cranberries and walnuts, this pizza, and in a unique cream sauce for lasagna roll-ups. It really tends to offset bitter and sweet flavors well. Maybe you could give it another chance in some kind of melted form, since the unappetizing blue tends to be less noticeable once it's melted.

OMG, cheese babka! I only recently discovered babka bread and I've been working to perfect a chocolate orange babka recipe that's now my go-to baked good. I didn't realize that cheese babkas were a thing! Now I have to try making a chocolate cheese babka... My poor family, this following a diet thing is evidently just not destined to happen in our family lol

We've actually been interested in making our own cheese but I think the fact that we'd need to buy starter kits put us off trying. We make homemade yogurt every week though so perhaps we can try making some ricotta with the leftover whey.

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Yeah, I'm going to need every drama character ever to stop eating instant noodles because my habit is bad enough without being tempted all. the. time.

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Pretty sure packaged ramyun is the biggest sponser of dramas. They're so BIG they don't even need to show the brand or packets, but ensure they're mentioned and shown at least four times in each drama. It's sublte and covert, but there you have it. Does Subway even know it has a competitor?

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If only I craved salad sandwiches as often as I craved noodles.

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HAHAHA brilliant post! ^^ Sombody show this to Junho quick! He needs to move on to eating healthy food in dramas so Beanies don't all die of obesity.

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It was hilarious! I love it! <3

The good thing with me and food PPL is that as a vegetarian, a lot of it don't appeal to me. Fried chicken? Pass. Meat Pizza? Pass.

I will have to admit though that ramyun always look very delicious and that by watching Wok of Love, Poong does a lot of fish-based chinese dishes which always make me want to lick my screen.

All of this to say, forget the main lead or second lead's boats. I am on the food boat. :D

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I'm on the food boat, too, under the command of Captain Junho with Jang Hyuk as First Mate. ;-)

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I see no reason you can't make a vegetarian jjajangmyeon with tofu instead of pork. In fact, I might make my next one like that. And if you eat fish, there is a seafood jjajangmyeon as well.

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I love seafood so I am glad to know. :D

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Junho is a food PPL God! That man is the physical embodiment of the Meokbang concept! Why no one has yet recruited him into the Let's Eat franchise I will never understand. Or maybe they have. Maybe our resident foodie playboy realizes the reason he keeps running away form his love interests is because he's been lying to himself this whole time. And it takes a certain Junho, eating food deliciously, to make him realize what he's been missing in his life all along...

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lol 😆😆

when Seo Poong ate the jajangmyeon, I was excited for no reason, and then got mad because the meokbang is stopped by gangster boys who kidnapped him 😅😅

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If only kdrama were that progressive, this is a drama I will definitely be watching lol

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lol
now I'm gonna need to find that damn Papa John's pizza, coz I've never had any! is it good? is it THAT good?
good luck resisting the PPL food urges, @littlecat
what an awesome witty little essay !

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Papa John's Pizza - mediocre at best. Papa John's garlic dipping sauce - crack in a container, manufactured by the devil himself.

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ditto this, although according to @ally-le, it's really good custom ordered/fresh. I honestly think my store-bought pizza was better, except it didn't come with any garlic sauce. I think it's worth trying at least once though. Also, keeping in mind that pizza in the US is a different creature than pizza in the other countries.

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@littlecat great write up btw!! Maybe the operators of the Papa John's by @ally-le are doing something different? I don't even remember the last time I had Papa John's. We've gotten in the habit of ordering from non-chain restaurants, haha

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Hahahha! That was one big love letter to pizza (and Junho!)! Pizza and Junho lovers unite!!!

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I loved this so much!! Such a great article and piece of writing! Now I want Papa John’s...

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I'm thinking of the otherwise dire, bleak "My Ajusshi" where the heroine inexplicably shared half a chain store sub with her cohort, or the two no-account brothers compliment their soccer coach on the great coffee (close-up of the brand label).

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What about the weird scene where they go shopping for sunglasses and test drive a car we know they can't afford?

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That scene was SO wierd! I had a King Of Dramas dejavu, felt like someone added that scene in behind the writer's and the director's backs!

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In 16 episodes of perfection, this was the one weird misstep. I just choose to pretend it didn't happen.

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This was an amazing piece, @littlecat! Can’t believe it took me this long to get around to reading it. 😂 Your sense of humor, wit, and stomach speak to my soul. Thanks for sharing!

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😂😂 @littlecat Your inner monologue to ward away PPL/Junho temptation is so relatable. Wok and roll it is!

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